Accra Beach Hotel 3
HOLY ANGEL UNIVERSITY
ANGELES CITY
THE ACCRA BEACH HOTEL
(Case Study 7)
Group 2
Arceo, Alexsandra L.
Jacinto, Charito H.
Maniago, Kim Russel B.
Quiazon, Lady Lin T.
YFRESMAR/TTH – 4:30-6:00 PM
Ms. Cristina Naguit
Introduction
• The Accra Beach Hotel and resort had a prime beach front location on the South Coast of Barbados, just a short distance from the airport and the capital city of Bridgetown. The centerpiece of its lush gardens was the large swimming pool, which had a shallow bank for lounging plus a swim-up bar. In addition, there was a squash court and a fully equipped gym. • The Accra Beach had two restaurants and two bars, as well as extensive banquet and conference facilities. It offered state-of-the-art conference facilities to local, regional and international corporate clientele and had hosted a number of summits in recent years. A business center provided guests with Internet access, faxing capabilities and photocopying services. • The Accra Beach enjoyed a relatively high occupancy rate, with the highest occupancy achieved from January through March and the lowest generally during the summer. The Accra Beach had traditionally promoted itself as a resort destination, but in the last few years, it had been promoting its convenient location and had attracted many business customers. • Cherita Howard, the hotel’s sales manager, had been approached by the West Indies Cricket Board (WICB) about the possibility of the Accra Beach Hotel serving as the host hotel for the following spring’s West Indies Cricket Home Series, an important international sporting event among cricket-loving nations. • Cherita called Ferne Armstrong, the reservations manager of the hotel and asked her what she thought. Like Cherita, Ferne was concerned about the possible displacement of higher-paying customers, but offered to do further investigation into the expected room sales and associated room rates for the desired dates soon after
ANGELES CITY
THE ACCRA BEACH HOTEL
(Case Study 7)
Group 2
Arceo, Alexsandra L.
Jacinto, Charito H.
Maniago, Kim Russel B.
Quiazon, Lady Lin T.
YFRESMAR/TTH – 4:30-6:00 PM
Ms. Cristina Naguit
Introduction
• The Accra Beach Hotel and resort had a prime beach front location on the South Coast of Barbados, just a short distance from the airport and the capital city of Bridgetown. The centerpiece of its lush gardens was the large swimming pool, which had a shallow bank for lounging plus a swim-up bar. In addition, there was a squash court and a fully equipped gym. • The Accra Beach had two restaurants and two bars, as well as extensive banquet and conference facilities. It offered state-of-the-art conference facilities to local, regional and international corporate clientele and had hosted a number of summits in recent years. A business center provided guests with Internet access, faxing capabilities and photocopying services. • The Accra Beach enjoyed a relatively high occupancy rate, with the highest occupancy achieved from January through March and the lowest generally during the summer. The Accra Beach had traditionally promoted itself as a resort destination, but in the last few years, it had been promoting its convenient location and had attracted many business customers. • Cherita Howard, the hotel’s sales manager, had been approached by the West Indies Cricket Board (WICB) about the possibility of the Accra Beach Hotel serving as the host hotel for the following spring’s West Indies Cricket Home Series, an important international sporting event among cricket-loving nations. • Cherita called Ferne Armstrong, the reservations manager of the hotel and asked her what she thought. Like Cherita, Ferne was concerned about the possible displacement of higher-paying customers, but offered to do further investigation into the expected room sales and associated room rates for the desired dates soon after