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Amazon Business Analysis

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Amazon Business Analysis
Amazon.com Business Analysis
Calvin Moy
MGT 521
August 13, 2012
Dan Kearney

Amazon.com Business Analysis
Amazon.com, or Amazon as most people refer to it, is one of the largest online retailers in the world. It is an online web-based marketplace that has tens of thousands of products and still increasing. The goal of Amazon is stated on its website:
Amazon.com strives to be Earth 's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon.com continues to grow and evolve as a world-class e-commerce platform. (Amazon.com, 2012)
Almost anything can be found on Amazon.com from anywhere in the world, at any time a person wants to look. So why should a fund manager decide to invest in this company? What are the strengths, the weaknesses, opportunities, and the threats of this company? Who are the stakeholders? What do they want and are they met? This analysis will help decide whether to invest in this company or not.
SWOT Analysis
One way to analyze a company is by doing a SWOT Analysis. This helps to analyze the organization’s strengths and weaknesses, and the opportunities and threats it faces, usually in that order (Nickels, McHugh, & McHugh, 2010).
Strengths
Amazon.com is the largest online retailer in the world. Amazon.com has markets based on both North America and internationally with the United States and Canada being part of North America and the United Kingdom, Germany, Japan, France, China, Italy, and Spain being a part of the international markets. Their “retail websites include: www.amazon.com (United States), www.amazon.co.uk (United Kingdom), www.amazon.de (Germany), www.amazon.co.jp (Japan), www.amazon.fr (France), www.amazon.ca (Canada), www.amazon.cn (China), www.amazon.it (Italy) and www.amazon.es (Spain)” (Amazon.com, 2012). These markets allow for anyone of Amazon’s millions


References: Amazon Web Services Five-Day Outage Sparks Debate About the Cloud. (2011). «Channel Insider», 1. Amazon.com Investor Relations. (2012, June 30). Quarterly Results. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsother Amazon.com. (2012). Kindle. Retrieved from http://www.amazon.com/Kindle-eReader-eBook-Reader-e-Reader-Special-Offers/dp/B0051QVESA/ref=r_kdia_h_i_gl Amazon.com. (2012, July). Overview. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-mediaKit Datamonitor 360. (2011, October 21). Amazon.com, Inc. Retrieved from http://360.datamonitor.com.ezproxy.apollolibrary.com/Product?pid=2B52E1D8-E964-4D7F-8B1B-C48DBC97815F E-Reader Statistics. (2012). Retrieved from http://www.statisticbrain.com/e-reader-statistics/ Malik, S. (2012, August 5). Kindle ebook sales have overtaken Amazon print sales, says book seller. The Guardian. Retrieved from http://www.guardian.co.uk/books/2012/aug/06/amazon-kindle-ebook-sales-overtake-print?CMP=twt_gu Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Understanding Business (9th ed.). New York, NY: McGraw-Hill/Irwin.
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