Corporate relationships with a celebrity are professional, but the effects of Fame on these relationships may force the bond to become personal. An example of a positive relationship between celebrities and a corporate figure is demonstrated through Asturias' relationship with their manager, Max. This is exemplified through the use of comparison in Chapter 22, "These are people … Kids. They're not some 'bottom line' on a sales-report". It outlines Max's personal concern for the band - he overlooks the professional implications on the band's/his career, worrying more about their well-being.
On the contrary, the relationship between Asturias and Symonds, a distant but more powerful figure, is an example of a negative relationship between celebrities and corporate figures. For example, the use of objectification is expressed by Symonds in the same chapter, "They're a product, for Christ's sake! We made them, we can remake them." This use of objectification takes away the Asturias' human dignity and conveys Symonds' negligence on the band's well-being and emotional state, selfishly focusing on generating quick