Barnes and Noble: Business Information System
Westminster International University in Tashkent
Business Information Systems
2011-2012
Coursework 1
Barnes & Noble
Student’s ID number | 00001169 | Module name | Web Applications Development | Module code | EUZ600 | Tutor | Dmitriy Pochitaev | Individual assignment | | Group assignment | | Submission deadline | 1 December 2011 | For Academic Registrar use only |
Table of Content
Executive Summary 3 Company Description 5 Business Perspective Evaluation 6 Establishment and Organization of E-commerce 6 E-commerce and Revenue models 8 Analysis of Industry, Market and Competitors 9 SWOT analysis 10 Competitors 11 Promotion and Customer Relations 12 Market Target 12 Advertising Methods 12 Customer Relationship Management 13 Technological Perspective 13 E-commerce framework 13 People 13 Public policy 13 Marketing and Advertising 14 Support Services 14 Business Partnerships 14 Barnes & Noble’s Website 16 Technological Innovations 20 Current Issues 20 Future of Barnes & Noble 21 Bibliography 22
Executive Summary
The purpose of this report is to evaluate E-commerce structure and strategy of Barnes & Noble. As e-commerce market is highly competitive, it is important for the company to develop an effective strategy in order to gain customer’s loyalty, remain profitable and maintain the company’s image. The report will cover different aspects of Barnes & Noble strategy and performance and suggest possible solution to existing problems.
Business Perspective Evaluation
Establishment and Organization of E-commerce
The section is dedicated to the first rises of Barnes & Noble and the establishment of their B2C model. It also describes its structure and the services and products the company’s offers.
E-commerce and Revenue models
In order to become profitable companies try to include a variety of different revenue sources including sales, affiliate programs,
Business Information Systems
2011-2012
Coursework 1
Barnes & Noble
Student’s ID number | 00001169 | Module name | Web Applications Development | Module code | EUZ600 | Tutor | Dmitriy Pochitaev | Individual assignment | | Group assignment | | Submission deadline | 1 December 2011 | For Academic Registrar use only |
Table of Content
Executive Summary 3 Company Description 5 Business Perspective Evaluation 6 Establishment and Organization of E-commerce 6 E-commerce and Revenue models 8 Analysis of Industry, Market and Competitors 9 SWOT analysis 10 Competitors 11 Promotion and Customer Relations 12 Market Target 12 Advertising Methods 12 Customer Relationship Management 13 Technological Perspective 13 E-commerce framework 13 People 13 Public policy 13 Marketing and Advertising 14 Support Services 14 Business Partnerships 14 Barnes & Noble’s Website 16 Technological Innovations 20 Current Issues 20 Future of Barnes & Noble 21 Bibliography 22
Executive Summary
The purpose of this report is to evaluate E-commerce structure and strategy of Barnes & Noble. As e-commerce market is highly competitive, it is important for the company to develop an effective strategy in order to gain customer’s loyalty, remain profitable and maintain the company’s image. The report will cover different aspects of Barnes & Noble strategy and performance and suggest possible solution to existing problems.
Business Perspective Evaluation
Establishment and Organization of E-commerce
The section is dedicated to the first rises of Barnes & Noble and the establishment of their B2C model. It also describes its structure and the services and products the company’s offers.
E-commerce and Revenue models
In order to become profitable companies try to include a variety of different revenue sources including sales, affiliate programs,
Bibliography: Amazon.com (2011).[online] Available from:< www.amazon.com> [Accessed 3 November 2011] Barnes & Noble (2011).[online] Available from:< www.barnesandnoble.com> [Accessed 3 November 2011] Buy.com (2011).[online] Available from:< www.buy.com> [Accessed 6 November 2011] Chaffey, D., (2004) Hurst,M., (2011). Barnes & Noble, Chapter 5.[online] Available from:< http://www.goodexperience.com/reports/isoe/bn/index.html> [Accessed 5 November 2011] McGrow,R., (2009) Internet Retailer, (2011). Top 500 list.[online] Available from: <http://www.internetretailer.com/top500/list/> [Accessed 5 November 2011] Wikipedia.org (2011) Wikipedia.org (2011). Amazon.com [online] Available from:<http://en.wikipedia.org/wiki/Amazon> [Accessed 13 November 2011] Wikipedia.org (2011)