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Business Environment
| HND 104 The Business Environment | HND Business Management Name: Lauren Turnbull Student No: 04008416 Tutor: Joanne Martin Word Count: 2,982 |

29th March 2011 |

Contents

Introduction 3
Categories of organisation 4
Mission, Vision, Objectives of Organisations 6
Strategy 8
Stakeholders 9
Business Ethics & Corporate Social Responsibility (CSR) 10
SWOT Analysis Tool 11
PESTLE Analysis Tool 12
Conclusion 13
Bibliography 14

Appendices

Appendix A – RSL Vision
Appendix B – SCS Branding
Appendix C – RSL Stakeholder Analysis
Appendix D – SCS Stakeholder Analysis
Appendix E – RSL SWOT Analysis
Appendix F – RSL PESTLE Analysis

Introduction

This report will explore the different categories of organisations that exist in the current market. It will identify the responsibilities of these organisations and compare them to others. It will also discuss how these organisations use certain components to meet their responsibilities when compared to others, and how this can affect organisational strategies. This report will also give examples of external and internal environmental analysis tools that can be used to assess an organisation, and examine the affects that stakeholders can have on a business. For the purpose of this report example case studies have been used throughout.

Categories of organisation

An organisation is an arrangement of people, pursuing common goals and achieving results. (Edexcel, HNC & HND Business. 2004). The Environment in which an organisation is surrounded



Bibliography: Asimov, I. (2004) [Online] Available at: http://www.thephoenixprinciple.com/quotes/2004/11/isaac_asimov_th.html (Accessed 20th March 2012) Beckford, S Campbell, D. Craig, T. (2008) Organisations and the business environment. 2nd Edn. Oxford: Butterworth-Heinemann. Christie group plc Companies house.gov. (2012) [Online] Available at: http://www.companieshouse.gov.uk/about/functionsHistory.shtml (Accessed 13th March 2012) Creditriskmonitor Doak, J. (2012) ‘Here’s how I grew my business during a recession’, Business Link, [Online] Available at: http://www.businesslink.gov.uk/bdotg/action/findContentBank?bank=CASE_STUDIES (Accessed 08th March 2012). Edexcel HNC & HND Business. (2004) Business environment supporting foundation degrees. 1st Edn. London: BPP Professional Education. Eselgroth, Z HMRC.gov (2012) [Online] Available at: http://www.hmrc.gov.uk/thelibrary/ (Accessed 14th March 2012). Marketing Dept. (2012) Brand investment van livery. Sunderland: SCS Ltd. Martin, J. (2012) Week 1 ‘Business Environment’ Powerpoint Presentation. [Online] Available at: http:moodle.citysun.ac.uk (Accessed 7th March 2012). Oxford university press (2007) PESTEL analysis of the macro-environment [Online] Available at: http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm Robertson, A Robertson, M. (2012) Discussion with Mark Robertson, 14th March 2012. Robertson, M. (2012) Providing excellence. Gateshead: Robertson Simpson Limited. SCS Ltd (2012) Annual accounts report. [Online] Available at: http://wck2.companieshouse.gov.uk/ec5d0ae51c812877824389896bae8db3/wcframe?name=accessCompanyInfo (Accessed 21st March 2012). Turnbull, R. FD (2012) Email to Lauren Turnbull, 15th March 2012. Witzel, M. (2012) ‘Strategy and leadership, Issue 192, Oct 2011’, ICAEW, [Online] Available at:http://www.icaew.com/en/technical/business-and-financial management/business-strategy/general-strategy/strategic-and-leadership (Accessed 09th March 2012). Worthington, I. Britton, C. (2009) The business environment. 6th Edn. Essex: Prentice Hall.

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