Bussines Plan for a Coffee Shop
EXECUTIVE SUMMARY
The report elaborates on the proposed business plan of Meeru Coffee Café’ (herein referred as the company). The main aim of the business plan is to propose how the company aims to run its operations in order to promote a good brand image of the company in the market (target audience), to generate a high profit. This business plan highlights the potential customer base, needed staffing and marketing mix and also highlights the financial details of the proposed café.
INTRODUCTION
Meeru Coffee Café’ is determined to be the number one for coffee lovers. This is a place to forget the daily stress in life, a place to meet friends or simply read a book. We are expected to open in May of 2013 near Adi Park, Male ' City. Male ' is famous for its increasing love for coffee. We as coffee addicts were at a coffee shop one day, and that particular place was over crowded. That place was known for its good quality of coffee and excellent service, and that was when we came up with an idea of opening a coffee cafe. We will specialize in coffee, cappuccino, espresso, frozen cappuccino, mocha, brownies, cakes and homemade cookies. We are targeting for the university and college students, people working in offices located closely, the general public, and on sophisticated teenagers. Currently, there is no cafe in the surrounding area that serves for students. This cafe ' will serve this area well.
Meeru Coffee is general partnership between five partners. Each partner is equally involved in the business.
Partners of the Company are:
1.
2
3.
4.
5.
MISSION AND VISION Meeru Coffee Café’ will become the leading coffee shop in the area. We will serve a perfect product at a very reasonable price. This will also be a meeting place for artists, writers and students and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process.
OBJECTIVES
Our primary goals for starting will be wide
The report elaborates on the proposed business plan of Meeru Coffee Café’ (herein referred as the company). The main aim of the business plan is to propose how the company aims to run its operations in order to promote a good brand image of the company in the market (target audience), to generate a high profit. This business plan highlights the potential customer base, needed staffing and marketing mix and also highlights the financial details of the proposed café.
INTRODUCTION
Meeru Coffee Café’ is determined to be the number one for coffee lovers. This is a place to forget the daily stress in life, a place to meet friends or simply read a book. We are expected to open in May of 2013 near Adi Park, Male ' City. Male ' is famous for its increasing love for coffee. We as coffee addicts were at a coffee shop one day, and that particular place was over crowded. That place was known for its good quality of coffee and excellent service, and that was when we came up with an idea of opening a coffee cafe. We will specialize in coffee, cappuccino, espresso, frozen cappuccino, mocha, brownies, cakes and homemade cookies. We are targeting for the university and college students, people working in offices located closely, the general public, and on sophisticated teenagers. Currently, there is no cafe in the surrounding area that serves for students. This cafe ' will serve this area well.
Meeru Coffee is general partnership between five partners. Each partner is equally involved in the business.
Partners of the Company are:
1.
2
3.
4.
5.
MISSION AND VISION Meeru Coffee Café’ will become the leading coffee shop in the area. We will serve a perfect product at a very reasonable price. This will also be a meeting place for artists, writers and students and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process.
OBJECTIVES
Our primary goals for starting will be wide