Case Study
International Management II (Core Competencies)
Case Study Bank of America (A)
by Alexander Beil Christoph Hillgärtner Florian Schlegelmilch
Harvard Case Study: Bank of America
List of Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction / Definitions Overview “Bank of America” Product development processes Strength and weaknesses of the systems Learning through experimentation Conclusion / Learnings Summary Questions for group discussion References
1
Harvard Case Study: Bank of America
1. Introduction / Definitions
Description of the case study “Bank of America (A)” * The case study describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as sites for testing new ideas and concepts. Focuses on: 1) 2) 3) how learning from experimentation can be maximized; incentive and reward systems that motivate employees to experiment in "life" environments; the challenges of managing innovation in an industry that eschews risks, failure, and change.
*Reference: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=603022
Harvard Case Study: Bank of America
1. Introduction / Definitions
Process: which activities are to be taken, in which order* Organization: who (person, team or department) is involved (who is responsible for what)?* Management: how to get things done (how to keep the process running effectively)?* Culture: which habits and traits support the process and the people involved (which values are necessary to be successful)?*
*Reference: www.wpelz.de/d_index.html, Guide for the case study "Bank of America"
2
Harvard Case Study: Bank of America
1. Introduction / Definitions
Innovation: Innovation is the implementation of a new or significantly improved idea, good, service, process or practice which is intended to be useful.
Case Study Bank of America (A)
by Alexander Beil Christoph Hillgärtner Florian Schlegelmilch
Harvard Case Study: Bank of America
List of Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction / Definitions Overview “Bank of America” Product development processes Strength and weaknesses of the systems Learning through experimentation Conclusion / Learnings Summary Questions for group discussion References
1
Harvard Case Study: Bank of America
1. Introduction / Definitions
Description of the case study “Bank of America (A)” * The case study describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as sites for testing new ideas and concepts. Focuses on: 1) 2) 3) how learning from experimentation can be maximized; incentive and reward systems that motivate employees to experiment in "life" environments; the challenges of managing innovation in an industry that eschews risks, failure, and change.
*Reference: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=603022
Harvard Case Study: Bank of America
1. Introduction / Definitions
Process: which activities are to be taken, in which order* Organization: who (person, team or department) is involved (who is responsible for what)?* Management: how to get things done (how to keep the process running effectively)?* Culture: which habits and traits support the process and the people involved (which values are necessary to be successful)?*
*Reference: www.wpelz.de/d_index.html, Guide for the case study "Bank of America"
2
Harvard Case Study: Bank of America
1. Introduction / Definitions
Innovation: Innovation is the implementation of a new or significantly improved idea, good, service, process or practice which is intended to be useful.