Circuit of Culture
It has been suggested that design has become more central to the production and consumption of commodities. Evaluate this argument using a ‘circuit of culture’ approach and an object of your choice.
It is a key strategy in toady’s competitive business markets to put design at the center of your production and consumption. Companies have become more innovative in their marketing and revenue strategies and are using the advantages that come from the culture industry. Those include Standardization and ideological distractions, which within day-to-day living patterns become unnoticeable. It is known as general common sense amongst western societies to be careful of the tactics that come with retail propaganda. However, by putting design at the center of production and consumption commodities, organizations are becoming progressively more fashion sensitive reproducing their products to the audience in its own image. Product design measures the success of an organization because it is a really important factor to consider as it sets the characteristics, features, and performance of the service that consumers demand. The aim of this is to not only create a good product that matches the needs of their target demographic but also an excellent way of insuring the product will sell because it appeals to consumers, manipulating them into thinking it is a part of a lifestyle.
Theorists suggest that when a product is being made, manufactures use an acclaimed procedure to guarantee its success, one that is good enough to produce profit by provoking thoughts, emotions and personal fulfillments by the study of culture. They imply that ‘in recent years, culture has come to occupy a much enhanced position in the social sciences’ (Paul Du Gay et al, 1996, pg.2) Here Du Gay et al is saying that to make commodities sell, producers have to embody culture in the things they design. He goes further to say ‘all social practices’ like production and consumption ‘are meaningful
It is a key strategy in toady’s competitive business markets to put design at the center of your production and consumption. Companies have become more innovative in their marketing and revenue strategies and are using the advantages that come from the culture industry. Those include Standardization and ideological distractions, which within day-to-day living patterns become unnoticeable. It is known as general common sense amongst western societies to be careful of the tactics that come with retail propaganda. However, by putting design at the center of production and consumption commodities, organizations are becoming progressively more fashion sensitive reproducing their products to the audience in its own image. Product design measures the success of an organization because it is a really important factor to consider as it sets the characteristics, features, and performance of the service that consumers demand. The aim of this is to not only create a good product that matches the needs of their target demographic but also an excellent way of insuring the product will sell because it appeals to consumers, manipulating them into thinking it is a part of a lifestyle.
Theorists suggest that when a product is being made, manufactures use an acclaimed procedure to guarantee its success, one that is good enough to produce profit by provoking thoughts, emotions and personal fulfillments by the study of culture. They imply that ‘in recent years, culture has come to occupy a much enhanced position in the social sciences’ (Paul Du Gay et al, 1996, pg.2) Here Du Gay et al is saying that to make commodities sell, producers have to embody culture in the things they design. He goes further to say ‘all social practices’ like production and consumption ‘are meaningful
References: Hall, S. (1997). Representation, meaning, and language. In S. Hall (Ed.), Representation. Cultural Representations and Signifying Practices, pg. 15–30 The Frankfurt School: The Critical Theories of Max Horkheimer and Theodor W ... By Zoltan Tarr, Michael Landmann /1977 Horkheemer, M and Andorno, / 1944/ The culture industry: enlightenment as mass deception’ Du Gay et al. / 1996 / Doing cultural studies: the story of the sony Walkman. Sage, London Tyler Beard, cowboy boots/2004