Comcast’s strategy focused on the following elements:
• Technological Innovation: Through offering a wide range of services and features that no other provider offers. These features include: Voice Over IP Telephony, Video On demand with High Definition technology and advanced features such as recording and playing TV shows anytime and high speed internet reaching to 6 MB/S.
• Strategic Partnership: Partnering with America’s largest producers, such as MGM and Sony, enabled Comcast to expand its variety of movies and TV shows.
• Excelling in Customer Service and Support: Comcast’s training aimed for serving customers all around