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Cross Cultural Awareness

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Cross Cultural Awareness
In nowadays modern, rushed world cultural diversity has grown widely. Globalization seems pervasive. There is a well seen difference between the value systems of rich and poor countries or people even. And so, value systems and the culture of a country are tightly connected. In order to be a good manager outside your ‘comfort zone’ - the country you are living in, with its culture, people, and all of it sides (that you are pretty acknowledged of), you should be ready to go deeper in the new place’s culture, people’s values, habitude, manners or even dress codes and food manners. Using the bedrock of cultural theory and comparison are the keys to manage within a culture. The importance of knowing a country’s culture helps understanding the motivation of the individuals towards work and rewords. As employee leave the company and replacements are hired the company culture will change, as the environment in which the company operates (the laws, regulations, business climate, etc.) changes, the company culture will also change.
So, as stated – a countries culture and value systems are crucially important. Let us now start with the country we will be talking about – India. It is located In Southern Asia with capital: New Delhi. The mildness of the Indians has continued till date, despite the aggressiveness of the Muslim conquerors and the reforming zeal of the British, the Portuguese and the Dutch. The Indians are noted for their humanness and calm nature without any harshness in their principles and ideals. India is a conglomeration of men and women of various castes and creed. It is a fusion of old traditional values and the modern principles, thus satisfying all the three generations in the present India.
The influences of Hinduism and the tradition of the caste system have crea90ted a culture that emphasizes established hierarchical relationships. All relationships involve hierarchies. In schools, teachers are called gurus and are viewed as the source of all



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