Electronic Commerce and Consumers
Sample Persuasive Message Brenda Tatem University of Phoenix Online Comm/470 May 13, 2012 Nakpangi McClam
Electronic retailing or e-tailing has generated an entirely new way of approaching the marketing of products and services. The potential for business to reach an almost unlimited number of consumers is staggering. The Internet provides consumers with an equally unlimited amount of availability and it has become a cultural norm in our society. The benefits of this availability are numerous, with businesses able to obtain live data containing market interests and characteristics of the market, thereby increasing the ability to understand consumer choices. The data provides information that can then be used in an effort to predict behavior and choices. The communication model allows consumers to browse through all types of products; the data aids in making strategic decisions and helps businesses stay competitive. Behaviors in E-tailing One of the most attractive characteristics to consumers participating in e-tailing is the convenience of online shopping. Having the opportunity to browse products and services twenty-four hours a day, seven days a week enables consumers to expand their time spent on the Internet shopping. Retailers then have those same hours to persuade consumers to spend. As an ever-increasing time deprived society, this factor plays a pivotal role in how businesses develop. Additionally, consumers can pressure retailers to deliver competitively priced goods, on time and at high quality; retailers who fail in this will be unable to remain competitive. E-tailers must therefore make the Internet shopping experience convenient, easy to access and appealing. Consumers are greatly influenced by the
Electronic retailing or e-tailing has generated an entirely new way of approaching the marketing of products and services. The potential for business to reach an almost unlimited number of consumers is staggering. The Internet provides consumers with an equally unlimited amount of availability and it has become a cultural norm in our society. The benefits of this availability are numerous, with businesses able to obtain live data containing market interests and characteristics of the market, thereby increasing the ability to understand consumer choices. The data provides information that can then be used in an effort to predict behavior and choices. The communication model allows consumers to browse through all types of products; the data aids in making strategic decisions and helps businesses stay competitive. Behaviors in E-tailing One of the most attractive characteristics to consumers participating in e-tailing is the convenience of online shopping. Having the opportunity to browse products and services twenty-four hours a day, seven days a week enables consumers to expand their time spent on the Internet shopping. Retailers then have those same hours to persuade consumers to spend. As an ever-increasing time deprived society, this factor plays a pivotal role in how businesses develop. Additionally, consumers can pressure retailers to deliver competitively priced goods, on time and at high quality; retailers who fail in this will be unable to remain competitive. E-tailers must therefore make the Internet shopping experience convenient, easy to access and appealing. Consumers are greatly influenced by the
References: Roebuck, D. (2006). Improving Business Communication Skills (4th ed.). Retrieved from The University of Phoenix eBook Collection database.