Environmental Analysis of Kellogg’s Cereal Category
External Environmental Analysis
We chose Kellogg’s cereal category because
Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre. Impact statement | Action Plan | Economics: * Unemployment nationally 10%Recession started in 2008; unemployment is high in record in Canada now. People have no more money to buy expensive stuff. * Consumer confidence lowest in 15 years“Nanos Poll Shows Canada Consumer Confidence Weakens to Lowest Since 2009”. Consumer doesn’t want to spend more money; consumer would like to pay less for the value product. We have revalued our product price at this time. | Economics: * We have to adjust our product price periodically. For example, on each Wednesday, we will have special sales on our product. The reason we do on Wednesday is most of (employed or unemployed) people will get paid on second Wednesday of the month in Canada. * We can reduce cost such as change package can lead to reduce our product price. | Political/Legal: * Canadian Government requires company to reduce sugar content by 50% in all products.Because of most of breakfast cereal contain high sugar, and lots Canadian have Diabetes, heart disease. * Canadian Government limits imports to 25% of all products sold in Canada. We are Canadian company, our Kellogg’s cereals are 100% made in Canada, so this doesn’t apply to us. | Political/Legal: * Based on government regulations, our new product will reduce 50% of sugar in all our cereal products. We could do some promotion like advertise that Kellogg’s cereal
We chose Kellogg’s cereal category because
Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre. Impact statement | Action Plan | Economics: * Unemployment nationally 10%Recession started in 2008; unemployment is high in record in Canada now. People have no more money to buy expensive stuff. * Consumer confidence lowest in 15 years“Nanos Poll Shows Canada Consumer Confidence Weakens to Lowest Since 2009”. Consumer doesn’t want to spend more money; consumer would like to pay less for the value product. We have revalued our product price at this time. | Economics: * We have to adjust our product price periodically. For example, on each Wednesday, we will have special sales on our product. The reason we do on Wednesday is most of (employed or unemployed) people will get paid on second Wednesday of the month in Canada. * We can reduce cost such as change package can lead to reduce our product price. | Political/Legal: * Canadian Government requires company to reduce sugar content by 50% in all products.Because of most of breakfast cereal contain high sugar, and lots Canadian have Diabetes, heart disease. * Canadian Government limits imports to 25% of all products sold in Canada. We are Canadian company, our Kellogg’s cereals are 100% made in Canada, so this doesn’t apply to us. | Political/Legal: * Based on government regulations, our new product will reduce 50% of sugar in all our cereal products. We could do some promotion like advertise that Kellogg’s cereal