Evaluate the Current State of Skoda’s Business in the Uk with Reference to Both Internal and External Factors. Based on Your Analysis Create a Strategy for Future Action in This Region
BUSINESS REPORT
Evaluate the current state of Skoda’s business in the UK with reference to both internal and external factors. Based on your analysis create a strategy for future action in this region.
Table of Contents
Executive Summary……………………….…………………..……….2
Introduction……………………………………………..........................3
SWOT and PESTEL analysis……………………..................................3-6
Conclusion and recommendation………………………………………6
Bibliography………………………………............................................7
Appendices ……………………………………………………...……...8
Executive summary
The purpose of this report is evaluating the recent situation of Skoda in the UK. This essay will consider Skoda’s internal and external components by using SWOT and PESTEL analysis. At the end of essay, a suggestive strategy will be given to make Skoda remain invincible in the British auto market.
Introduction Skoda, a car company, was founded by Czech firm in 1925 (Times, 2010). At the beginning of the Czech management period, Skoda was regarded as an ugly joke because of its poor reputation and low quality. In order to get rid of the dilemma, Czech chose a potential foreign company, Volkswagen AG, as an associate in 1990. After that, Skoda became the most popular name in the world auto market through the joint efforts of Czech and VAG (Lyndon, 2010). It was also regarded as the second largest import brand by British people. In 2011, its sales refresh a new record which is exceeded 80 thousand and in the UK, it increased by 12.2% (People, 2011). Although it has made some achievements, but there are still many challenges and threats which need it to overcome.
This report aims to: • Use the SWOT method to analysis the internal states of Skoda in the UK. • Evaluate about the business environment of the United Kingdom whether conducive to the development of the Skoda by adopting the
Evaluate the current state of Skoda’s business in the UK with reference to both internal and external factors. Based on your analysis create a strategy for future action in this region.
Table of Contents
Executive Summary……………………….…………………..……….2
Introduction……………………………………………..........................3
SWOT and PESTEL analysis……………………..................................3-6
Conclusion and recommendation………………………………………6
Bibliography………………………………............................................7
Appendices ……………………………………………………...……...8
Executive summary
The purpose of this report is evaluating the recent situation of Skoda in the UK. This essay will consider Skoda’s internal and external components by using SWOT and PESTEL analysis. At the end of essay, a suggestive strategy will be given to make Skoda remain invincible in the British auto market.
Introduction Skoda, a car company, was founded by Czech firm in 1925 (Times, 2010). At the beginning of the Czech management period, Skoda was regarded as an ugly joke because of its poor reputation and low quality. In order to get rid of the dilemma, Czech chose a potential foreign company, Volkswagen AG, as an associate in 1990. After that, Skoda became the most popular name in the world auto market through the joint efforts of Czech and VAG (Lyndon, 2010). It was also regarded as the second largest import brand by British people. In 2011, its sales refresh a new record which is exceeded 80 thousand and in the UK, it increased by 12.2% (People, 2011). Although it has made some achievements, but there are still many challenges and threats which need it to overcome.
This report aims to: • Use the SWOT method to analysis the internal states of Skoda in the UK. • Evaluate about the business environment of the United Kingdom whether conducive to the development of the Skoda by adopting the
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