Experienced Life
Table of Contents page no 1.0 INTRODUCTION 1 1.2 Historically, what were Apple’s major competitive advantages? 1 3.0 Why did Apple fail to build on these advantages to lead the industry? 2 4.0 How has the structure of the personal computer industry changed over the last 20 years 3 5.0 What are the implications for the profitability of personal computer manufacturers? 4 6.0 Evaluate Apple’s strategies since 1990 (focus on Scully and the return of Steve Jobs)? How did Scully try to save Apple? How did Jobs? 7 7.0 The iPod: Why has Apple been so successful with the iPod business? 8 Conclusion 10 Reference 11
1.0 INTRODUCTION
A public listed company is any company issuing stock which are traded in an open market based on an individual running the company or the institutional shareholders according to their constitution through the process of stock exchange or on the over the counter market in proportion to the amount of stock they own as a percentage. In this case lets take a look at APPLE company.
Apple Inc used to be called Apple Computers Inc. but dropped the word computer because it wanted to expand its products beyond just computers. This American company was established in 1976. Steve Jobs was a co-founder Apple designs and manufactures software products such as The Mac OS operating system iTunes iLife Final Cut Studio There are three main electronic products Mac computers iPods iPhoneMac ComputersThe first Macintosh computer was called 128K. It was the first computer to ever feature a mouse. Apple now make: Macbooks, Macbook Air, Macbook Pro and the iMac. Macbooks are portable laptop computers, and the iMac is a desktop computer.
1.2 Historically, what were Apple’s major competitive advantages?
Apple engaged in extensive backward integration, manufacturing its own chips disk drives and monitors the only component it sourced from outside
1.0 INTRODUCTION
A public listed company is any company issuing stock which are traded in an open market based on an individual running the company or the institutional shareholders according to their constitution through the process of stock exchange or on the over the counter market in proportion to the amount of stock they own as a percentage. In this case lets take a look at APPLE company.
Apple Inc used to be called Apple Computers Inc. but dropped the word computer because it wanted to expand its products beyond just computers. This American company was established in 1976. Steve Jobs was a co-founder Apple designs and manufactures software products such as The Mac OS operating system iTunes iLife Final Cut Studio There are three main electronic products Mac computers iPods iPhoneMac ComputersThe first Macintosh computer was called 128K. It was the first computer to ever feature a mouse. Apple now make: Macbooks, Macbook Air, Macbook Pro and the iMac. Macbooks are portable laptop computers, and the iMac is a desktop computer.
1.2 Historically, what were Apple’s major competitive advantages?
Apple engaged in extensive backward integration, manufacturing its own chips disk drives and monitors the only component it sourced from outside
References: * Chris , M 2012, 'Technewsworld ', technewsworld.com, Accessed 19th November 2012, Source: from http://http://www.technewsworld.com/story/Microsofts-Sinofsky-Episode-Reading-Between-the-Lines-76642.html * David , G 2012, 'Cnnmoney fortune ', http://money.cnn.com , Accessed 19th November 2012, Source: from http://money.cnn.com/2012/02/29/technology/apple_market_cap/index.htm * Fred R. David (January 26, 2010) Strategic Management concept and cases. 13th ed. South Carolina: Prentice Hall. * Lewis, J 2011, 'Genesis Computer ', Apple inc , Accessed 19th November 2012, Source: from http://http://www.technewsworld.com/perl/section/computing/ * Philip, k 2007, International Marketing: Strategy an Theory, 6th ed., Pearson , Melbourne . * Ted , 2011, 'Apple 's 1984: The Introduction of the Macintosh in the Cultural History of Personal Computers ', people.duke.edu, Accessed 19th November 2012, Source: from http://people.duke.edu/~tlove/mac.htm * Michael E. Porter. "The Five Competitive Forces that Shape Strategy", Harvard Business Review, January 2008 * Nick Wingfield, “But will Apple See a Boost Wall Street Journal, April 28, 2005, pp. B1Apple (www.apple.com)