Fiesta Ford
Inside Fiesta In the 2011 Ford Fiesta latest campaign, Ford has developed the new Ford Fiesta hatchback ad. In the advertisement they have positioned the green Fiesta as the ultimate escape. This is advertisement is targeting young people ages 18-25. As stated in the advertisement “it’s a pretty big deal” to go green. A green car is a vehicle that is considered to be environmentally friendly and have less of a damaging impact on the environment than conventional cars. A green car consumes less petroleum than conventional cars or uses renewable energy sources to fuel its engine. There are a number of green cars available today and Fiesta is one of them. The text in this advertisement is showing the dominance on how Fiesta “gets more miles per gallon than many hybrids.” This ad is created to persuade people to buy a the Ford Fiesta, that unlike buying a sports car or luxury cruiser, purchasing and economy car is not usually an occasion to “Fiesta”. The green Fiesta just does not compare to a play car, which has advantages like a turbo engine, strong brakes and which can be zero to 60 mph in seconds. Yet with the virtues of value and fuel efficiency should indeed be taken inconsideration when one is purchasing the 2011 Fiesta. This campaign ad visual is well distributed but the text doesn’t achieve its purpose on selling to the viewer because it leaves the viewer wanting more information on how good the car is and need to solve the curiosity that is left because of all the un recognized words causing jargon. In the Ford Fiesta Advertisement, the consumer got to see the green Fiesta Hatchback showing the need to adventure, get away from obligations and travel without breaking the piggy bank. The overall image catches the Consumers attention with the fun green ecofriendly Fiesta parked in the center of the image. On the left side of fiesta shows the dashboard and the mileage and of course of how full the tank gas is. This image that allows the consumer to see