Four Season
The Four Seasons Hotel and Resorts has become on the world’s most luxury hotels operating over 50 properties in over 20 countries. The Four Seasons is known for their high quality and personalized experience their guests receive. Recently the Four Seasons has received the opportunity to operate the F.S. George V Palace hotel in Paris, France. Before opening, The Four Seasons must learn how to operate in a foreign country especially in a market they have yet to conduct business. The Hotel has to consider factors ranging from how to work with their staff under new labor laws to how the aesthetic make-up of the Palace should look without deterring from the original design. The Four Seasons must tailor their hotel by evaluating their strengths internally and externally to the Parisian market in order to be successful. Before the Hotel can begin to operate, management has to analyze their corporate strategy and their core competencies to understand what they excel at and how they do it. Management must understand key characteristic about the market they are entering and how they should go about establishing themselves in Paris. This analysis should include non-industry factors such as regulation and French labor laws along with how their competitors are operating and their strategic focus. The Four Seasons will also need to understand their customers and what they expect out of their visit and other key success factors to the Palace Hotel industry in Paris. Once management has researched these strategic areas they will be able to make highly business educated decisions on what corporate level strategy to implement and how to gain sustainable advantage in the market. The Four Seasons has a strong management structure because they believe that it is a “key component” in their capability to give the highest and most consistent service to the guests of their hotels. Their top-level managers are highly diverse and can operate in a variety of culture settings. The company