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Gb500 Unit 4 Assignment

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Gb500 Unit 4 Assignment
Learning From the Experts-The Importance of Market
Research

Unit 4 Assignment

GB500 8/29/2014
Professor Melisa Riley

Learning From the Experts-The Importance of Market Research

Market Research is the action or activity of gathering information about consumers' needs and preferences. Market Researcher is principally responsible for interpreting data, formulating reports and making recommendations based upon the research findings. To accomplish this task, the Market Researcher works with the client (either internal or external) to understand, define and document the overarching business object. The Market Researcher applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations. Market Researcher frequently present the findings and recommendations to the client (Bont & Hamersveld, 2007).
What is so intriguing about market research is the way market researcher gather their data and use the right analysis technology to complete their …show more content…
Ms. Schrier is a graduate from Temple University and she holds a Bachelor's of Science in Marketing. She is a wife of Richard Schrier and the mother of a daughter name Amanda Schrier who is 5 years old. Ms. Schrier’s husband Mr. Schrier is a graduate from Penn State University and he holds a Bachelor's of Science in Accounting. Mr. Schrier is an accounting for the US Internal Revenue Services located at 600 Arch Suite# 1507, Philadelphia, PA. Ms. Schrier resides in Montgomery County with her husband and daughter. Ms. Schrier’s daughter Amanda Schrier attends Bridgeport Elementary School. Ms. Schrier started working for SEPTA as a Marketing Coordinator in May 2010 and has been with SEPTA now for 5 years and three months in the same position. She enjoy working for SEPTA as well, but she loves being a wife and mother more (Schrier, G. personal communication, August 29,
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