GB580: Strategic Management
Dr. Ray Kalinski
Matthew Neitzel
March 20, 2012
Introduction
The purpose of this paper is to create and reflect on a personal strategy plan through envisioning myself as a company, i.e. You Inc. The purpose of creating a personal strategy plan is to position oneself to have the competitive advantage in the market place. In order to have competitive advantage in the market, one must focus on ways to create value for those around, such as companies, the community, and friends and family members. In order to do this one needs to allocate personal resources, determine which services to offer, and decide what industries to focus on (De Kluyver & Pearce, 2011). …show more content…
In order to create a personal vision statement, the person needs to envision the future from a few months to a few years from the current moment. With this future self in mind, one can look at what is going on in the present and see the changes that need to take place in order to obtain the future self. The future self must be rooted in the present as it is a part of who you are and what you want to become (Peterkin, 2003). My personal vision statement is as follows: My ultimate professional goal is to become the Web Creative Director or Web Marketing Director within a large corporation. This position runs the entire web team that consists of web designers, web architects, copywriters, front-end coders, multimedia producers, and application developers. The position is responsible for making sure the website(s) looks good, easy to use for the customers, functions well, manages the projects, takes care of the budget, and works as liaison between upper management and other departments. A great leader uses both analytical and personal skills to help others keep on task and honor commitments correctly and consistently. I would also like to find ways to be creative within projects, meetings, or any other business activity in order to “freshen up” the day-to-day routines. The overall main focus of this position is to bring value to the customer, whether they are internal or external customers. Within one year I would like to have an annual salary between $100,000 and