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Group 5 Assignment
University of Liberal Arts Bangladesh
Assignment on Social Media Marketing
Course Code: MBA - 502
Course Title: Marketing Management

Prepared by: Group - 05
Name of the Group Members’:
Ferdowsi Ara ID: 122-051-062
Ayesha Akter ID: 121-051-025
Shagufta Momriz ID: 123-051-024
Kaosar Mahmud ID: 123-051-013
Jannaten Nigar Nayela ID: 122-051-057

18 November 2013
Table of Content

Content
Page #
Introduction
01
Digital Marketing
01
Advantages and Disadvantages of Digital Marketing
01
Mobile Marketing – a type of digital marketing
02
Advantages and Disadvantages of Mobile Marketing
02
Digital Marketing vs. Mobile Marketing
03
Choosing Best Option – Digital or Mobile Marketing
03
Digital and Mobile Marketing in Bangladesh
03
Future Prospects of Digital and Mobile Marketing
04
Conclusion
05
References
06
Introduction
Now-a-days marketing practices have been shifted from traditional media to digital media due to the remarkable rise in the field of social media. Present and prospective customers are now smarter than past, they are now become more aware, communicate and respond faster and their choices are now become more personalized. One of the major shortcomings of the traditional form of marketing is that, the marketers wouldn’t be able to know how many people saw or heard about their products or services. But with the blessings of digital media marketing they are now able to know the exact statistics about prospective customers. This creates new challenges and opportunities for marketers. Many companies are now taking the advantage of this digital media marketing to market their products and services. The companies are now become more focused on customers and more passionate to understand and satisfy their needs. Digital marketing has created a new momentum in building value based customer relationship.
Digital Marketing
Digital marketing has really evolved over the last few years. Previously digital marketing refers to the traditional forms of


References: http://gadzoog.com/blog/mobile-marketing-tips-for-good-branding/ http://mashable.com/category/mobile-marketing/ http://webtotalmarketing.articlealley.com/top-10-advantages-of-digital-marketing-1317428.html http://www.amentertainment.com/blog/advantages-of-digital-marketing http://www.ask.com/question/what-is-digital-marketing http://www.ereachconsulting.com/what-is-digital-marketing/ http://www.inwise.com/about/what 's-digital-marketing.aspx http://www.mobilestorm.com/resources/digital-marketing-blog/what-is-digital-marketing/ http://www.sas.com/software/customer-intelligence/digital-marketing.html
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