How Does Walmart Affect Indian Culture
4.4.1. Cultural distance
Walmart did not have any impact on the religious sentiments of India compared to the food service corporations Like McDonalds. For example, before setting up the first restaurant in India McDonald'sspent eight years in studying Indian culture and adaptation strategies.
There are several religious beliefs in India: Hinduism, Islam, Christianity, Sikhism, Buddhism, Jainism, and other religions. Walmart took religious diversity into account when entering the Indian market and designing and promoting the company.
After starting the Operation in India Bharti and Walmart venture, there was no any religious barrier in their operations, cause otherwise hurting religious sentiments could completely dismantle the operations …show more content…
Hindi and English are used for official purposes such as parliamentary proceedings, judiciary, communications between the Central Government and a State Government. The Constitution of India designates a bilingual approach for official language of the Government of India employing usage of Hindias well as English. As we already mentioned above, only common language can contribute to the international trade between two countries by 200% (Frankel and Rose, 2000). So, there was no language barrier faced by Walmart. Also, it is essential to mention that Westernized elites dominate in India. All these factors contributed to the reduction of cultural ditance between United States and India, and consequently affected positively Walmart`s actions in India. Walmart took care of ethical and social responsibility in a much more serious way, for instance through Walmart's Global Women's Economic Empowerment Initiative. Walmart is working to improve the lives of women around the world by providing more training, market access and career opportunities to nearly 1 million women, many on farms and factories, ultimately allowing them access to the economic …show more content…
The wealth or income of the consumers is the most important economic attribute that can create distance between countries.
GDP per capital in India in 2011and 2014 was 1471.7 USD and 1581.5 USD respectively. In contrast in United States in 2011 and 2014 GDP per capital was 49781.4 USD and 54.629.5 USD respectively.
If we take into account the above mentioned factor, the economic distance between United States and India is huge, which might affect negatively Walmart`s success in India. But in spite of this distance, it is worth mentioning that Walmart adopted cost leadership strategy, which means that low prices are main competitive advantage of the global player. Also, mainly products are sourced from India. From this point of view the huge difference that create GDP per capital between United States and India is overcomed.
As in India Walmart concentrated on food, vegetables and fast moving consumer goods (FMCG), income level differences will not affect demand of these products. But in case of electronics economies of standardization or scale are important
Walmart did not have any impact on the religious sentiments of India compared to the food service corporations Like McDonalds. For example, before setting up the first restaurant in India McDonald'sspent eight years in studying Indian culture and adaptation strategies.
There are several religious beliefs in India: Hinduism, Islam, Christianity, Sikhism, Buddhism, Jainism, and other religions. Walmart took religious diversity into account when entering the Indian market and designing and promoting the company.
After starting the Operation in India Bharti and Walmart venture, there was no any religious barrier in their operations, cause otherwise hurting religious sentiments could completely dismantle the operations …show more content…
Hindi and English are used for official purposes such as parliamentary proceedings, judiciary, communications between the Central Government and a State Government. The Constitution of India designates a bilingual approach for official language of the Government of India employing usage of Hindias well as English. As we already mentioned above, only common language can contribute to the international trade between two countries by 200% (Frankel and Rose, 2000). So, there was no language barrier faced by Walmart. Also, it is essential to mention that Westernized elites dominate in India. All these factors contributed to the reduction of cultural ditance between United States and India, and consequently affected positively Walmart`s actions in India. Walmart took care of ethical and social responsibility in a much more serious way, for instance through Walmart's Global Women's Economic Empowerment Initiative. Walmart is working to improve the lives of women around the world by providing more training, market access and career opportunities to nearly 1 million women, many on farms and factories, ultimately allowing them access to the economic …show more content…
The wealth or income of the consumers is the most important economic attribute that can create distance between countries.
GDP per capital in India in 2011and 2014 was 1471.7 USD and 1581.5 USD respectively. In contrast in United States in 2011 and 2014 GDP per capital was 49781.4 USD and 54.629.5 USD respectively.
If we take into account the above mentioned factor, the economic distance between United States and India is huge, which might affect negatively Walmart`s success in India. But in spite of this distance, it is worth mentioning that Walmart adopted cost leadership strategy, which means that low prices are main competitive advantage of the global player. Also, mainly products are sourced from India. From this point of view the huge difference that create GDP per capital between United States and India is overcomed.
As in India Walmart concentrated on food, vegetables and fast moving consumer goods (FMCG), income level differences will not affect demand of these products. But in case of electronics economies of standardization or scale are important