Impact of Visual Merchandising
Foray Between the Shopping Aisles
PATHFINDERS
ANITHA KAVERI V.A C. SUBBU KARTHIK KRISHNAN POOJA NAIR SANKAR RAJAN SUMAN GHOSH SURENDRAN S
Group 5
Foray Between the Shopping Aisles Table of Contents
1
INTRODUCTION ................................................................................................................................. 2 OBJECTIVES ....................................................................................................................................... 2 DESK RESEARCH ................................................................................................................................ 3 QUALITATIVE RESEARCH.................................................................................................................... 4 QUANTITATIVE RESEARCH ................................................................................................................. 5 REPORTING ....................................................................................................................................... 6 TIMELINE ........................................................................................................................................... 7 FEES .................................................................................................................................................. 7 CREDENTIALS .................................................................................................................................... 8 REFERENCES ...................................................................................................................................... 8
PATHFINDERS
Research Proposal
Foray Between the Shopping Aisles INTRODUCTION
2
Shopping has transformed from necessity to an adventure. It’s more of an experience, opportunity for celebration. Gone are the good old days when a list is made and shopping is done at the nearby Kirana store. Shopping is a
PATHFINDERS
ANITHA KAVERI V.A C. SUBBU KARTHIK KRISHNAN POOJA NAIR SANKAR RAJAN SUMAN GHOSH SURENDRAN S
Group 5
Foray Between the Shopping Aisles Table of Contents
1
INTRODUCTION ................................................................................................................................. 2 OBJECTIVES ....................................................................................................................................... 2 DESK RESEARCH ................................................................................................................................ 3 QUALITATIVE RESEARCH.................................................................................................................... 4 QUANTITATIVE RESEARCH ................................................................................................................. 5 REPORTING ....................................................................................................................................... 6 TIMELINE ........................................................................................................................................... 7 FEES .................................................................................................................................................. 7 CREDENTIALS .................................................................................................................................... 8 REFERENCES ...................................................................................................................................... 8
PATHFINDERS
Research Proposal
Foray Between the Shopping Aisles INTRODUCTION
2
Shopping has transformed from necessity to an adventure. It’s more of an experience, opportunity for celebration. Gone are the good old days when a list is made and shopping is done at the nearby Kirana store. Shopping is a
References: [1] Loganathan, D. (2009). Indian Retail Industry – An Exploratory Study. Retrieved March 11, 2010, from retailnetworks http://www.retailnetworks.org/index.php?option=com_content&task=view&id=1425&Item id=302 [2] Lindstrom, Martin (2008). BUY.ology How everything we believe about why we buy is wrong, London: The Random House Group Limited [3] Arora ,V.P.S., Sharma, Shivani, and K. Singh, Nirdesh. (2007). Nature and Functioning of Visual Merchandising in Organized Food Retailing. Retrieved March 11, 2010, from Ageconsearch http://ageconsearch.umn.edu/bitstream/47438/2/3-VPS-Arora PATHFINDERS Research Proposal