Indian Cement Industry-4 Major Players
Somaiya Institute of Management Studies & Research,
Mumbai.
Study of four major Indian brands in the CEMENT
Sector.
A comparative analysis.
PARNAMOY DUTTA
Roll No. : 13
PGDM (IB)
2012-14
Contents
1. Introduction
1
2. Major Players in India
2
ACC Limited
2
o History o Slogan and Vision
4
o Major milestones
2
4
Ambuja Cements Limited
6
o History o Slogan and Vision
7
o Major milestones
6
7
UltraTech Cement Limited
8
o History o Slogan and Vision
9
o Major milestones
8
9
JK Cement Limited
11
o History
11
o Slogan and Vision
12
o Major milestones
12
3. Comparison
13
Market Share of Major Companies
13
Pricing in the last few months
13
Distribution
14
Promotions
16
4. Observations on: Comparing
18
Production in MnT (million tonnes)
18
Profit after TAX in ` Crores
18
Sales Volume in MnT
19
Net Worth in ` Crores
19
5. Cement Industry: Overview
20
6. Bibliography
24
Introduction
India is one of the emerging markets in the global economy. As a result there is a positive growth rate in the infrastructure and housing markets. Regular government spending on the rural sector and infrastructure spend accomplished by rise in the number of infrastructure projects implemented by the private sector will also drive forward the growth in domestic cement demand. According to forecast it is expected that due to this positive vibe in the market India’s cement production will grow at a compound annual growth rate of 12% during
2012-14 to reach 303 million metric ton. Cement Manufacturing Association is targeting to achieve 550 Million metric ton capacities by the year 2020. It can be also assumed that with relaxing of FDI norms a number of foreign players can also enter the industry thereby increasing the competitiveness and quality of
Mumbai.
Study of four major Indian brands in the CEMENT
Sector.
A comparative analysis.
PARNAMOY DUTTA
Roll No. : 13
PGDM (IB)
2012-14
Contents
1. Introduction
1
2. Major Players in India
2
ACC Limited
2
o History o Slogan and Vision
4
o Major milestones
2
4
Ambuja Cements Limited
6
o History o Slogan and Vision
7
o Major milestones
6
7
UltraTech Cement Limited
8
o History o Slogan and Vision
9
o Major milestones
8
9
JK Cement Limited
11
o History
11
o Slogan and Vision
12
o Major milestones
12
3. Comparison
13
Market Share of Major Companies
13
Pricing in the last few months
13
Distribution
14
Promotions
16
4. Observations on: Comparing
18
Production in MnT (million tonnes)
18
Profit after TAX in ` Crores
18
Sales Volume in MnT
19
Net Worth in ` Crores
19
5. Cement Industry: Overview
20
6. Bibliography
24
Introduction
India is one of the emerging markets in the global economy. As a result there is a positive growth rate in the infrastructure and housing markets. Regular government spending on the rural sector and infrastructure spend accomplished by rise in the number of infrastructure projects implemented by the private sector will also drive forward the growth in domestic cement demand. According to forecast it is expected that due to this positive vibe in the market India’s cement production will grow at a compound annual growth rate of 12% during
2012-14 to reach 303 million metric ton. Cement Manufacturing Association is targeting to achieve 550 Million metric ton capacities by the year 2020. It can be also assumed that with relaxing of FDI norms a number of foreign players can also enter the industry thereby increasing the competitiveness and quality of