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Interest Groups
Douglas Jordan Essay #1 PISI 2010 4/1/02

An interest group is a group that seeks a collective good, the achievement of

which will not selectively and materially benefit the membership or activists of the

organization. These organizations try to achieve at least some of their goals with

government assistance. The difference between interest groups and political parties is that

political parties seek to constitute the government, whereas interest groups try only to

influence it. Some of the things that interests groups seek from government are

information that affects the interests of the interest group, influence of the

government policy, goodwill of the administrators who carry out the policy, and symbolic

status. Some of the sources of interest group strength are the size of the interest group,

cohesion between the members, geographical distribution, wealth of the members, status

of the group, leadership of the group, and program compatibility. Some of the direct

techniques for gaining influence are lobbying, private meetings, legislative committees,

and bureaucracy. Some indirect techniques are grass roots lobbying, molding public and

elite opinion, and coalition building.

Grass roots lobbying is when the constituency of an interest group-a group's

members, those whom the group serves, friends and allies of the group, or simply those

who can be mobilized whether or not they have a connection to the group-can help in

promoting the group's position to public officials.

Groups use public relations techniques to shape public opinion as well as the

opinions of policymakers. Ads in newspapers and magazines and on the radio and

television supply information, foster an image, and promote a particular policy. A tactic

commonly used by interest groups to influence public opinion is rating members of

Congress. Groups choose a number of votes crucial to

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