Marketing Management: Apple Electronics and Environmental Uses
Marketing Management: Apple Electronics and Environmental Uses
Marketing management and campaign strategies for a business’s sales product is the primary key of the products sales success. How a company portrays its product is how the customer or potential customer will view the product during the duration of that specific products lifetime. As Apple is one of the most popular and well known items world-wide, performing an analysis of their marketing strategies will help other marketers to understand exactly where to start, what information to gather and exactly how to move forward with the information that has been provided based on specific information and demographics. By also looking at Apple’s competition we can determine what areas they need to work on to improve their products and if their competition is in fact a competitor that needs to be watched for potential Apple customer gains.
“The Marketing Era was characterized by increasing professional specialization in the marketing discipline, with an emphasis on managerial decision-making, quantitative analysis, and recognition of the societal aspects of marketing (Bartels, 1976)”. Apple electronics has a very large and very diverse inventory to meet every type of customers’ needs whether their electronics is for educational purposes, business purposes or strictly for personal use. Among the different types of products there is also a vast production of accessories and downloadable material that can or will coincide with the purchase of your Apple electronic device. The most popularly used devices among today’s society and technological world are the Apple I-pads and Apple I-phones. Perhaps the most anticipated item of the decade is the I-phone 5.As the majority of our nation’s main goal is to stay up with technology we can assume the hype of new technology will continue to be the main priority of sales growth among the Apple electronic, Hence the reason why so many people are or will be waiting in
Marketing management and campaign strategies for a business’s sales product is the primary key of the products sales success. How a company portrays its product is how the customer or potential customer will view the product during the duration of that specific products lifetime. As Apple is one of the most popular and well known items world-wide, performing an analysis of their marketing strategies will help other marketers to understand exactly where to start, what information to gather and exactly how to move forward with the information that has been provided based on specific information and demographics. By also looking at Apple’s competition we can determine what areas they need to work on to improve their products and if their competition is in fact a competitor that needs to be watched for potential Apple customer gains.
“The Marketing Era was characterized by increasing professional specialization in the marketing discipline, with an emphasis on managerial decision-making, quantitative analysis, and recognition of the societal aspects of marketing (Bartels, 1976)”. Apple electronics has a very large and very diverse inventory to meet every type of customers’ needs whether their electronics is for educational purposes, business purposes or strictly for personal use. Among the different types of products there is also a vast production of accessories and downloadable material that can or will coincide with the purchase of your Apple electronic device. The most popularly used devices among today’s society and technological world are the Apple I-pads and Apple I-phones. Perhaps the most anticipated item of the decade is the I-phone 5.As the majority of our nation’s main goal is to stay up with technology we can assume the hype of new technology will continue to be the main priority of sales growth among the Apple electronic, Hence the reason why so many people are or will be waiting in