Marketing Plan
EXECUTIVE SUMMARY
Gjof Pearl Shake is a growing pearl shake business based in the Quezon Province. We maintain this image by providing our customers quality products and services. Taste and quality are two essential components keeping customers loyal and coming back for more.
After some research that we held, pearl shake product is not just a product for occasional or seasonal, because even in rainy or winter season our weather was still hot just like summer when there’s no rain and consumer always prefer this kind of drink for refreshing.
Gjof Pearl Shake is a cool flavored drink mix with dark, spherical, chewy balls made from yam and tapioca called Pearls. We are currently offering 20 different flavors to suit the unique taste preference of the local consumers.
After 3 years of operating the business of giving a high quality product of pearl shake to the customer we found out that more often the customer are ordering our product before and after they order for their meals like merienda’s or lunch. So that in that case, we encourage our business to become a mini restaurant where in we offer pearl shake at the same time offer them their affordable meal. This year 2013 is our plan to change our pearl shake both to become Gjof’s Shake in Luncheonette. Luncheonette is a small restaurant that serves simple and easily prepared meals.
This marketing plan will focus to the needs of the customer to make them easier to have their meal. It is less of time and effort to go to another restaurant to order their meal with the same price but a quality meal. * Vision
Our Company bears the vision of providing fun, deliciously appetizing, uniquely enchanting food and beverage products while maintaining our commitment to uncompromised quality at economical rates with the heartening purpose to cater to society’s needs, tastes and preferences rather than simply convincing our customers to try and like whatever products we develop. * Mission
To provide the best quality,
Gjof Pearl Shake is a growing pearl shake business based in the Quezon Province. We maintain this image by providing our customers quality products and services. Taste and quality are two essential components keeping customers loyal and coming back for more.
After some research that we held, pearl shake product is not just a product for occasional or seasonal, because even in rainy or winter season our weather was still hot just like summer when there’s no rain and consumer always prefer this kind of drink for refreshing.
Gjof Pearl Shake is a cool flavored drink mix with dark, spherical, chewy balls made from yam and tapioca called Pearls. We are currently offering 20 different flavors to suit the unique taste preference of the local consumers.
After 3 years of operating the business of giving a high quality product of pearl shake to the customer we found out that more often the customer are ordering our product before and after they order for their meals like merienda’s or lunch. So that in that case, we encourage our business to become a mini restaurant where in we offer pearl shake at the same time offer them their affordable meal. This year 2013 is our plan to change our pearl shake both to become Gjof’s Shake in Luncheonette. Luncheonette is a small restaurant that serves simple and easily prepared meals.
This marketing plan will focus to the needs of the customer to make them easier to have their meal. It is less of time and effort to go to another restaurant to order their meal with the same price but a quality meal. * Vision
Our Company bears the vision of providing fun, deliciously appetizing, uniquely enchanting food and beverage products while maintaining our commitment to uncompromised quality at economical rates with the heartening purpose to cater to society’s needs, tastes and preferences rather than simply convincing our customers to try and like whatever products we develop. * Mission
To provide the best quality,