marketing plan
COMPANY ANALYSIS
Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption, and is the largest roasted chicken retail business in the country.
Chooks-to-Go currently has close to a thousand stores. The majority of the outlets are in suburban areas and small towns, enabling access to a larger part of the population. The product mix is often adjusted to suit local preference.
The brand has 23 processing plants across the country, allowing logistical and processing flexibility to match daily orders. A cold-chain system delivers fresh products every day. Food safety is constantly monitored, with HACCP compliance underway
SWOT ANALYSIS
Strengths
Strong Management
Unique Products
Cost Advantages
Pricing Power
Customer Loyalty
Brand Name
Weaknesses
Weak Supply Chain
Opportunities
Online Market
Innovation
New Products
New Markets
Threats
Bad Economy
Mature Markets
Intense Competition
Change in Tastes
OBJECTIVE
Chooks to go company objectives is to maintain the good image of their company that known to their "masarap kahit walang sarsa" motto. Continues build a good relation to their loyal customer who buy their products. And to maintain the operation of their business that give a profit to them.
MARKET ANALYSIS
Table 1.1 Market Segment by Age
Age
Tally
Percent (%)
13 – 16
1
5%
17 – 20
3
15%
21 – 25
4
20%
26 – 30
7
35%
31 – 40
3
15%
41 - Above
2
10%
Evaluation The table shows that the age 26 – 30 is the one who got the highest percent with 35%. And the one who got the lowest percent is the 13 – 16 because they don’t have more purchase power to buy.
Table 1.2 Market Segment by Occupation
Occupation
Tally
Percent (%)
Student
2
10%
Office Employed
9
45%
Government Employed
7
35%
Self-Employed
2
10%
Others
0
0%
Evaluation As
Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption, and is the largest roasted chicken retail business in the country.
Chooks-to-Go currently has close to a thousand stores. The majority of the outlets are in suburban areas and small towns, enabling access to a larger part of the population. The product mix is often adjusted to suit local preference.
The brand has 23 processing plants across the country, allowing logistical and processing flexibility to match daily orders. A cold-chain system delivers fresh products every day. Food safety is constantly monitored, with HACCP compliance underway
SWOT ANALYSIS
Strengths
Strong Management
Unique Products
Cost Advantages
Pricing Power
Customer Loyalty
Brand Name
Weaknesses
Weak Supply Chain
Opportunities
Online Market
Innovation
New Products
New Markets
Threats
Bad Economy
Mature Markets
Intense Competition
Change in Tastes
OBJECTIVE
Chooks to go company objectives is to maintain the good image of their company that known to their "masarap kahit walang sarsa" motto. Continues build a good relation to their loyal customer who buy their products. And to maintain the operation of their business that give a profit to them.
MARKET ANALYSIS
Table 1.1 Market Segment by Age
Age
Tally
Percent (%)
13 – 16
1
5%
17 – 20
3
15%
21 – 25
4
20%
26 – 30
7
35%
31 – 40
3
15%
41 - Above
2
10%
Evaluation The table shows that the age 26 – 30 is the one who got the highest percent with 35%. And the one who got the lowest percent is the 13 – 16 because they don’t have more purchase power to buy.
Table 1.2 Market Segment by Occupation
Occupation
Tally
Percent (%)
Student
2
10%
Office Employed
9
45%
Government Employed
7
35%
Self-Employed
2
10%
Others
0
0%
Evaluation As