Mattel Inc. Argumentative Analysis
Furthermore, the illustration on the appendix 1 demonstrates that Mattel Inc., was in the leading position in market share among the members in the European Union in 2011. Followed by Lego which owns a total market share on 8.32 %, which is approximately 1.76 % lesser then Mattel Inc. Additionally, it was only a very short brief for Mattel Inc., to be in this position, as a recent article from September 2014 highlights Legos which has left their competitor, Mattel Inc. behind. With this in mind the success relies mainly on two reasons. Firstly, Lego achieved this position while inventing and launching “The Lego Movie” in February 2014, which became a huge hit. Secondly, in the same year Mattel Inc. experienced a weak sale on their Iconic