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Review of Literature on Asian Paints

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Review of Literature on Asian Paints
[pic]A PROFILE OF THE INDIAN PAINT INDUSTRY

Information Research (IRL) has published a new report on the Indian paint and coatings market. The study points to phenomenal growth prospects for the
Indian paint demand, which is now estimated at 1.22 million tonnes. Data in the report indicates that the entire Indian paint and coatings market will reach around two million tonnes at the start of the next decade.

As construction projects get under way in India in a big way, the market is becoming even more entrenched with architectural coatings, which according to this analysis, account for about 81% of the total market. Every sub-segment of the Indian architectural coatings market now demonstrates double-digit percentage growth.
Given average segment growth of around 16% pa for the five years to 2011, the
Indian decorative coatings market alone will amount to more than two million tonnes in that year.

The industrial coatings sector in India is also expected to demonstrate strong growth of the order of about 17% pa. This growth is underpinned by construction and infrastructure on the one hand and consumer goods demand on the other.
• Many protective coatings applications are likely to benefit from growth, including refineries, power stations, irrigation, power stations, chemicals and civil infrastructure. Civil infrastructure applications will have a vital role to play with the construction of more (and better) roads in India.
• With incomes rising, white goods and their impact on living standards will extend strong growth to the powder coatings segment.

• The automotive OEM coatings sector is growing at an average of 15% pa.
Almost all forms of transport are good for growth India and buses and goods vehicles will be strong growth markets in the future as infrastructure improves.
The market study also evaluates the prospects for some smaller segments of the
Indian coatings market, such as can coatings and marine paints.
• The Indian

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