Rosetta Stone
Rosetta Stone Inc.
Changing The Way People Learn Languages
Peter Bussa
MGMT 480
1. Rosetta Stone has been one of the leading language learning companies and software’s on the market. Many competitors have not been able to enter into markets due to the strategic planning it takes to decide whether it is feasible and profitable as a company to grow stronger. Rosetta stone wants to enter into the European market to expand and grow as a globalization company. To facilitate growth, the company has already protected its trade dress because its keeps it distinctively different from the competitors. Rosetta Stone has Totale, which makes it easier for entrance into the market. Totale has the technology and software to make consumer sales increase. The European market is one of the biggest markets for business due to the location. By doing so, operating expenses will increase making the net income decrease but depending on the market demand, which in the UK shouldn’t be a problem due to business standards of location. By having the Totale software, it would make it easier for businesses to learn due to the integrated course led courses with games, interacted speakers and live customer support. For the expense or accessing it online for companies would make it easier while technology is growing rapidly due to research and development such as an expense acquired in process R&D. Rosetta Stones return on equity is low so a bigger market with more potential shareholders could be good to make the return on equity increase. By entering into Europe, operating expenses will increase but as that increases it means that the revenue will increase with the demand for businesses to comply with the software to build nationally and learn more languages to up their credibility and resume for potential jobs or opportunities that may arise.
2. Rosetta Stone has had sales increase around 19% from 2008 meaning that
Changing The Way People Learn Languages
Peter Bussa
MGMT 480
1. Rosetta Stone has been one of the leading language learning companies and software’s on the market. Many competitors have not been able to enter into markets due to the strategic planning it takes to decide whether it is feasible and profitable as a company to grow stronger. Rosetta stone wants to enter into the European market to expand and grow as a globalization company. To facilitate growth, the company has already protected its trade dress because its keeps it distinctively different from the competitors. Rosetta Stone has Totale, which makes it easier for entrance into the market. Totale has the technology and software to make consumer sales increase. The European market is one of the biggest markets for business due to the location. By doing so, operating expenses will increase making the net income decrease but depending on the market demand, which in the UK shouldn’t be a problem due to business standards of location. By having the Totale software, it would make it easier for businesses to learn due to the integrated course led courses with games, interacted speakers and live customer support. For the expense or accessing it online for companies would make it easier while technology is growing rapidly due to research and development such as an expense acquired in process R&D. Rosetta Stones return on equity is low so a bigger market with more potential shareholders could be good to make the return on equity increase. By entering into Europe, operating expenses will increase but as that increases it means that the revenue will increase with the demand for businesses to comply with the software to build nationally and learn more languages to up their credibility and resume for potential jobs or opportunities that may arise.
2. Rosetta Stone has had sales increase around 19% from 2008 meaning that
Cited: Buenafe, Christine & Vinselette, Joyce. 2010. Prentice Hall. Rosetta Stone Inc: Changing the Way People Learn Langauages.