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Southwest Airlines Corp. Culture

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Southwest Airlines Corp. Culture
Introduction

In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3-4) page paper in which I will, determine how Southwest Airlines’ corporate culture differs from other airlines. I will then analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees and eventually I will speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future. The specific course learning outcomes associated with this assignment paper are as follows. Examine the private enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and the requirements for success in today’s business environment. Analyze business plans based on an analysis of domestic and global operating environments, market dynamics, and electronic and internal capabilities. The paper will close out with a conclusion that restates the main focus of the paper.

Determine how Southwest Airlines’ corporate culture differs from other airlines

Let’s first talk about corporate culture and then will discuss how southwest Airline’s corporate culture differs from other airlines. Corporate Culture is a phenomenon that you cannot see it, smell it, taste it, or hear it, but it is there. It pervades all aspects of organizational life and has a profound impact on organizational success and failure. If managed in the right way, it is a real economic and strategic asset. If managed incorrectly or allowed to deteriorate, it can become a true liability or strategic disadvantage. (Eric & Yvinne, 2011). In other word we can say that culture is the deepest, often unconscious part of a group and is therefore less tangible and less visible. (Edgar H., 2010) Southwest Airline is a unique company for its corporate culture with great performances and incredible efficiency, quality,

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