Strategic Planning
Strategic Plan and Presentation
STR/581
King Freeborn Uyere March 10, 2014 Suchitra Veera Week Six
Executive Summary E TRADE was the first online trading company which makes them a leader in innovative business. The company was founded in 1982 and became an IPO in 1996. The headquarters is in New York City. They are a brokerage and investing company. E TRADE provides tools that help individuals achieve their long-term investing goals by cutting out the middle man and helping people save on fees they would otherwise pay to a brokerage house. However, if you want a person to invest your money on your behalf or advise you on investment options, those services are also provided. They have 30 branches to support their customer base.
Vision, Mission, and People Strategies
E TRADE has a great mission statement. According to Mortgage Information (2013), their mission statement is: “To create long term shareholder value through superior financial performance driven by the delivery of a diversified range of innovative, customer-focused financial products and services supported by an operating culture based on the highest customer service. E TRADE has a vision statement. According to E TRADE, the vision statement is, “Success for our customers means success for us.” The company realizes that if they empower the customer, the customer will embrace them for a long-term relationship. E TRADE manages over $66 billion dollars. Stock is currently trading at $17.00 per share according to NASDAQ (E TRADE, 2013).
E TRADE Environmental Scan
External Environmental Factors
E TRADE is an online business that relies on reliable redundant computer applications and backup systems. Frustrating servers have impacted the business of the company and Ameritrade and Schwab. Greensten and Vasarhelyi (2002) discuss how E TRADE suffered a major system downtime February, 2002 for 28+ minutes. An online transaction
STR/581
King Freeborn Uyere March 10, 2014 Suchitra Veera Week Six
Executive Summary E TRADE was the first online trading company which makes them a leader in innovative business. The company was founded in 1982 and became an IPO in 1996. The headquarters is in New York City. They are a brokerage and investing company. E TRADE provides tools that help individuals achieve their long-term investing goals by cutting out the middle man and helping people save on fees they would otherwise pay to a brokerage house. However, if you want a person to invest your money on your behalf or advise you on investment options, those services are also provided. They have 30 branches to support their customer base.
Vision, Mission, and People Strategies
E TRADE has a great mission statement. According to Mortgage Information (2013), their mission statement is: “To create long term shareholder value through superior financial performance driven by the delivery of a diversified range of innovative, customer-focused financial products and services supported by an operating culture based on the highest customer service. E TRADE has a vision statement. According to E TRADE, the vision statement is, “Success for our customers means success for us.” The company realizes that if they empower the customer, the customer will embrace them for a long-term relationship. E TRADE manages over $66 billion dollars. Stock is currently trading at $17.00 per share according to NASDAQ (E TRADE, 2013).
E TRADE Environmental Scan
External Environmental Factors
E TRADE is an online business that relies on reliable redundant computer applications and backup systems. Frustrating servers have impacted the business of the company and Ameritrade and Schwab. Greensten and Vasarhelyi (2002) discuss how E TRADE suffered a major system downtime February, 2002 for 28+ minutes. An online transaction
References: E TRADE Home (2013). Vision Statement. Retrieved from: https://us.etrade.com/e/t/home/aboutus?gxml=annual2000/co_vision1_fs.html&skinname=none E TRADE.com (2013) Greenstein, M & Vasarhelyi, M. (2002) Electronic Commerce: Security, Risk Management, and Control. The McGraw-Hill Company MarketWatch: The Wall Street Journal (2013) E Trade Names former Barclays COO Idzik as CEO Moore, S. (2012). Seeking Alfa. E-Trade: Don’t Throw the Baby out with the Bathwater. Retrieved from: http://seekingalpha.com/article/319163-e-trade-dont-throw-the-baby-out-with-the-bathwater Mylant, J http://www.nasdaq.com/symbol/etfc/real-time Morning Star (2013) Investment Research Center NASDAQ (2013). E TRADE Financial Corporation Real Time Stock Quotes Nerd Wallet Investing (2013) E TRADE vs Pearce J., & Robinson R. (2013) Strategic Management; Planning for Domestic & Global Competition. Retrieved from the University of Phoenix eBook Collection database. Stockbrokers.com (2013). E TRADE Review. Retrieved from: http://www.stockbrokers.com/review/E TRADE The Wall Street Journal (2013) Yahoo Finance (2013). E TRADE Financials. Retrieved from: http://finance.yahoo.com/q/bs?s=ETFC+Balance+Sheet&annual