Successful Focus Groups
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What is the purpose of the focus group interview? Why is group interaction an important issue when analysing focus group data?
By student - 3200230
Focus group is one of the research methods that can be used by undergraduate students in their dissertation. The aim of this essay is to explain the purpose of conducting such group as well as highlight its advantages and weaknesses. Before that is achieved, more general picture of what that methodology is will be given, explaining how focus groups are structured and what is the role of moderator. It will also discuss importance of group interactions during the analysis of the data.
First of all, it shall be explained, what exactly focus …show more content…
Sociology of Health & Illness., [online] Available at: [Accessed 8 May 2013]
Kitzinger, J., Barbour, R. S., 1999. The challenge and promise of focus groups. In: R. S. Barbour, J. Kitzinger, eds., Developing focus group research: Politics, theory, and practice. London: Sage, pp. 1-20.
Knodel, J., 1993. Design and Analysis of Focus Group Studies. In: D. L. Morgan, ed. 1993. Successful Focus Groups: Advancing the State of the Art. London: Sage, pp. 35-50.
Kress V. E., Shoffner M. F., 2007. Focus Groups: A practical and Applied Research Approach for Counselors. Journal of Counseling & Development., [online] Available at: [Accessed 10 May 2013]
Kreuger R. A., 1998. Moderating Focus Groups. London: Sage
Morgan D. L., Krueger R. A., 1993. When to Use Focus Groups and Why. In: D. L. Morgan, ed. 1993. Successful Focus Groups: Advancing the State of the Art. London: Sage, pp. 3-19.
Patton, M. Q., 2002. Qualitative Evaluation and Research Methods. 3rd ed. London: Sage
Steward D. W., Shamdasani P. N., Rook D.W., 2007. Focus Groups: Theory and Practice. 2nd ed. London: Sage
Tonkiss, F., 2004. Using Focus Groups. In: C. Seale, ed., Researching Society and Culture. London:
What is the purpose of the focus group interview? Why is group interaction an important issue when analysing focus group data?
By student - 3200230
Focus group is one of the research methods that can be used by undergraduate students in their dissertation. The aim of this essay is to explain the purpose of conducting such group as well as highlight its advantages and weaknesses. Before that is achieved, more general picture of what that methodology is will be given, explaining how focus groups are structured and what is the role of moderator. It will also discuss importance of group interactions during the analysis of the data.
First of all, it shall be explained, what exactly focus …show more content…
Sociology of Health & Illness., [online] Available at: [Accessed 8 May 2013]
Kitzinger, J., Barbour, R. S., 1999. The challenge and promise of focus groups. In: R. S. Barbour, J. Kitzinger, eds., Developing focus group research: Politics, theory, and practice. London: Sage, pp. 1-20.
Knodel, J., 1993. Design and Analysis of Focus Group Studies. In: D. L. Morgan, ed. 1993. Successful Focus Groups: Advancing the State of the Art. London: Sage, pp. 35-50.
Kress V. E., Shoffner M. F., 2007. Focus Groups: A practical and Applied Research Approach for Counselors. Journal of Counseling & Development., [online] Available at: [Accessed 10 May 2013]
Kreuger R. A., 1998. Moderating Focus Groups. London: Sage
Morgan D. L., Krueger R. A., 1993. When to Use Focus Groups and Why. In: D. L. Morgan, ed. 1993. Successful Focus Groups: Advancing the State of the Art. London: Sage, pp. 3-19.
Patton, M. Q., 2002. Qualitative Evaluation and Research Methods. 3rd ed. London: Sage
Steward D. W., Shamdasani P. N., Rook D.W., 2007. Focus Groups: Theory and Practice. 2nd ed. London: Sage
Tonkiss, F., 2004. Using Focus Groups. In: C. Seale, ed., Researching Society and Culture. London: