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SUPPLY CHAIN REDESIGN AT FINNFOREST CORPORATION

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SUPPLY CHAIN REDESIGN AT FINNFOREST CORPORATION
SUPPLY CHAIN REDESIGN AT FINNFOREST CORPORATION http://researcharticlebase.blogspot.pt/2011/11/supply-chain-redesign-at-finnforest.html INTRODUCTION

Business organizations today operate in a turbulent and dynamic business environment. The contemporary business environment is undergoing a metamorphosis as rapid technological innovations, competitive markets, diverse customer preferences, and extensive global operations prevail in it. To ensure continuous operation and survival in today’s rigid business environment, a business firm has to be open to change and improvement. Business processes, services, products and operations should be consistently subject to evaluation and refinement. The norm is to deliver quality products and services while maintaining flexible and effective operations.

One of the most vital aspects of a business operation is the management of the supply chain. The supply chain comprises of the coordinated arrangement of manpower, technology, and production processes that transforms raw materials into tangible products or services. The supply chain is the overall process that determines how business firms secure materials, exploit people, utilize machines, and follow business processes to develop specific products and services for the satisfaction of consumers. This business operation is crucial as any defect in one area can render adverse impacts to the others. Thus, management of the supply chain entails strategies and constant monitoring to ensure its consistency to deliver outputs to the customers at the most convenient time.

ANALYSIS OF THE FINNFOREST SUPPLY CHAIN

The supply chain network at Finnforest Corporation starts at the forests in Finland where the company gathers the logs from trees found in these forests and ends in the retail outlets that sell the finished timber products to individual customers, industrial and construction firms, and timber merchants in the United Kingdom. The entire supply chain process of

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