Swot Analysis
SWOT ANALYSIS ON VODAFONE
Company Name:
Mission Statement:
To enrich our customer’s lives through the unique power of mobile communication
Introduction:
Vodafone is world’s leading international mobile communications company. On 21st September, 2007, its brand was founded. Hutch, the famous brand, was changed to Vodafone across India. That added an important chapter in the growth of Vodafone as an active and ever-developing brand. It was revealed nationwide through a high profile effort and it covers all essential media.
Objectives:
There are six global goals of Vodafone. First one is being a responsible regarding business. In which the issues of ethics are included. In order to complete their goals, companies have different strategies. There are eight key Corporate Social Responsibility (CSR) strategies in Vodafone. This plays a vital role to accomplish its global goal to be a responsible regarding business. Responsible marketing is one of these goals. For instance: company’s decision not to send bulk unsolicited emails and text messages to its users. Customers have to select to opt- in to receive communications.
SWOT Analysis of Vodafone:
There are strengths and Opportunities of every company which allows that company to leady in the related industry. Similarly, Weaknesses and Threats of that company restrict the progress of that company.
Strengths:
1) Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, and Asia Pacific and to some extent the US. 2) The infrastructure of its network is very strong which provides its customers strong signals. 3) Vodafone is counted as a leading industry in the market like India.
Weaknesses:
1) There are very few rural areas which are covered but mostly rural area aren’t covered with network. 2) The return on assets (ROA) is in negative due to the key competitors such as AT&T, BT Group and Deutsche Telecom. 3) Business of
Company Name:
Mission Statement:
To enrich our customer’s lives through the unique power of mobile communication
Introduction:
Vodafone is world’s leading international mobile communications company. On 21st September, 2007, its brand was founded. Hutch, the famous brand, was changed to Vodafone across India. That added an important chapter in the growth of Vodafone as an active and ever-developing brand. It was revealed nationwide through a high profile effort and it covers all essential media.
Objectives:
There are six global goals of Vodafone. First one is being a responsible regarding business. In which the issues of ethics are included. In order to complete their goals, companies have different strategies. There are eight key Corporate Social Responsibility (CSR) strategies in Vodafone. This plays a vital role to accomplish its global goal to be a responsible regarding business. Responsible marketing is one of these goals. For instance: company’s decision not to send bulk unsolicited emails and text messages to its users. Customers have to select to opt- in to receive communications.
SWOT Analysis of Vodafone:
There are strengths and Opportunities of every company which allows that company to leady in the related industry. Similarly, Weaknesses and Threats of that company restrict the progress of that company.
Strengths:
1) Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, and Asia Pacific and to some extent the US. 2) The infrastructure of its network is very strong which provides its customers strong signals. 3) Vodafone is counted as a leading industry in the market like India.
Weaknesses:
1) There are very few rural areas which are covered but mostly rural area aren’t covered with network. 2) The return on assets (ROA) is in negative due to the key competitors such as AT&T, BT Group and Deutsche Telecom. 3) Business of
References: 1: http://www.wikiswot.com/SWOT/15_Communication_Services/Vodafone.html 2:http://www.managementparadise.com/forums/principles-management-p-o-m/208030-swot-analysis-vodafone.html