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technology strategy
Memo 2
Technology leadership and induced innovation
According to Michael E. Porter, national prosperity is created, not inherited. It does not grow out of a country’s natural endowments, its labor pool, its interest rates, or its currency’s value, as classical economics insists. A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain advantage against the world’s best competitors because of pressure and challenge. They benefit from having strong domestic rivals, aggressive home-based suppliers, and demanding local customers. In a world of increasing global competition, nations have become more, not less important. As the basis of competition has shifted more and more to the creation and assimilation of knowledge, the role of the nation has grown. Competitive advantage is created and sustained through a highly localized process. Differences in national values, culture, economic structures, institutions, and histories all contribute to competitive success. There are striking differences in the patterns of competitiveness in every country; no nation can or will be competitive in every, or even most industries. Ultimately, nations succeed in particular industries because their home environment is the most forward-looking, dynamic and challenging.
Around the world, companies that have achieved international leadership employ strategies that differ from each other in every respect. But while every successful company will empty its own particular strategy, the underlying mode of operation – the character and trajectory of all successful companies – is fundamentally the same. Companies achieve competitive advantage through acts of innovation. They approach innovation in its broadest sense, including both new technologies and new ways of doing things. They perceive a new basis for competing or find better means for competing in old ways. Innovation can be manifested in a new product design, a new production process, a

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