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Theoretical Framework

This study was guided by the Social Cognitive Theory of Albert Bandura, (2006) which recognizes the role of the cognitive factor in human learning. He noted that people learn new responses merely by observing others: social learning theory focuses attention on the condition that effects the acquisition, performance, and maintenance of behavior through observational learning. The learner acquires knowledge as his or her environment converges with personal characteristics and personal experience. New experience are evaluated vis-à-vis the past; prior experiences help to subsequently guide and inform the learner as to how the present should be investigated. Bandura Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation. This means that in the course of observing others behavior individual learn to imitate. The Social Cognitive Theory is derived from constructing meaning and knowledge from social influences. This related to the study because it proves how social influences including the media have adverse effects on people, especially children. This provides an understanding of how the mind is influence by social interaction and how to implement technology to enhance social learning. The theory revealed the learning achievement of every individual has been brought by our sensory.

Conceptual Framework This study was guided by the Independent-Dependent variable conceptual model. As shown in the figure, it refers to the independent, dependent variables and output. The Independent variables includes the profile of the respondents in terms of sex, age, monthly family income and parent’s educational attainment. These were selected to discover whether it modifies the relationship of independent variable to the observe phenomenon, the

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