UGB 229 Assignment Feb 15
University Of Sunderland
SunderlandBusinessSchool
UGB 229:Marketing Management 2014/2015
ASSIGNMENT
Title: Individual Report: An Airline
Weighting: 100%
Hand In Deadline: Week Commencing 23rd February 2015
Word Count: 3,000 words
LEARNING OUTCOMES ASSESSED:
Knowledge Based Outcomes:
1. Understanding of the key issues in managing marketing operations within an organisation
2. Understanding of the tools and techniques employed by marketing managers in developing and managing their strategies, plans and operations
3. Understanding of the importance of, and mechanisms for, control and evaluation within marketing management
4. Understanding key trends in marketing management
Skills Based Outcomes:
1. Analysis of information and/or a situation
2. Problem solving and decision making
3. Reading, synthesising and reporting of current marketing management topics
You are strongly advised to carefully read all instructions
-
Your Task:
Select a passengerairline with a presence in the UK. You are to undertake research into your chosen airline and the sector within which it operates.
Produce an individual report in which youanalyse and evaluatethe airline’s marketing strategies, activities and practices.
It is expected that you will support your analysis: with evidence (such as, illustrative examples of what the organisation is currently doing, data, relevant citations from referenced sources, etc) by applying relevant marketing tools and techniques to support the analysis byproviding a clear insight into the contribution of marketing to the success of the organisation.
You are advised to pay particular attention to the learning outcomes to ensure that you are satisfying them in your work.
Provide an individual report in which youdemonstrate, through the application (not description!) of relevant theory and evidence, how your chosen organisation has adopted the marketing concept and the contribution that this makes to the organisation’s
SunderlandBusinessSchool
UGB 229:Marketing Management 2014/2015
ASSIGNMENT
Title: Individual Report: An Airline
Weighting: 100%
Hand In Deadline: Week Commencing 23rd February 2015
Word Count: 3,000 words
LEARNING OUTCOMES ASSESSED:
Knowledge Based Outcomes:
1. Understanding of the key issues in managing marketing operations within an organisation
2. Understanding of the tools and techniques employed by marketing managers in developing and managing their strategies, plans and operations
3. Understanding of the importance of, and mechanisms for, control and evaluation within marketing management
4. Understanding key trends in marketing management
Skills Based Outcomes:
1. Analysis of information and/or a situation
2. Problem solving and decision making
3. Reading, synthesising and reporting of current marketing management topics
You are strongly advised to carefully read all instructions
-
Your Task:
Select a passengerairline with a presence in the UK. You are to undertake research into your chosen airline and the sector within which it operates.
Produce an individual report in which youanalyse and evaluatethe airline’s marketing strategies, activities and practices.
It is expected that you will support your analysis: with evidence (such as, illustrative examples of what the organisation is currently doing, data, relevant citations from referenced sources, etc) by applying relevant marketing tools and techniques to support the analysis byproviding a clear insight into the contribution of marketing to the success of the organisation.
You are advised to pay particular attention to the learning outcomes to ensure that you are satisfying them in your work.
Provide an individual report in which youdemonstrate, through the application (not description!) of relevant theory and evidence, how your chosen organisation has adopted the marketing concept and the contribution that this makes to the organisation’s