Written Task 1
http://www.dnaindia.com/analysis/standpoint-gender-stereotyping-in-indian-recruitment-advertising-1994209
Rationale:
For my written task 1 I have decided to write an opinion column based on the topic “Gender Inequality” to the public and the readers with the writing style of the author. I chose to write an opinion column from an article which talks about how woman are showed unimportant compared to men in advertisements. I chose to write on this topic because I feel that gender inequality is a major issue in the India. I have come across many situations where woman are treated very insignificant compared to men and I thought that writing about such an issue is a good thing. My main audience would be the public, especially targeted to women. I also feel that this topic ties with the “language and social relations” topic that we have covered in class. This column would explain how woman are seen as soft people and are considered to do very disciplined careers as woman in advertisements are always shown as cooks, nurses, doctors or teachers and men in a more complex path. This creates a gender stereotype in the economy for job recruitment. I think the learning outcomes from writing this column are good as well as it ‘demonstrates an awareness of how language and meaning are shaped with culture and context’. Like for example how gender inequality causes people to express language shaped in a different way because of the reasons of gender stereotype.
Gender stereotype has become a main issue in India especially shown publically through advertisements. Generally all the advertisements include woman in a very disciplined field like being a cook, nurse, doctor or even a teacher and men in more ‘complex’ and multiple fields like being an astronaut or pilot anything else and by doing this they try to raise profits for their company. It’s unfair how woman are seen as people who have to do their work from a very small sector and are seen to do work which is more related
Rationale:
For my written task 1 I have decided to write an opinion column based on the topic “Gender Inequality” to the public and the readers with the writing style of the author. I chose to write an opinion column from an article which talks about how woman are showed unimportant compared to men in advertisements. I chose to write on this topic because I feel that gender inequality is a major issue in the India. I have come across many situations where woman are treated very insignificant compared to men and I thought that writing about such an issue is a good thing. My main audience would be the public, especially targeted to women. I also feel that this topic ties with the “language and social relations” topic that we have covered in class. This column would explain how woman are seen as soft people and are considered to do very disciplined careers as woman in advertisements are always shown as cooks, nurses, doctors or teachers and men in a more complex path. This creates a gender stereotype in the economy for job recruitment. I think the learning outcomes from writing this column are good as well as it ‘demonstrates an awareness of how language and meaning are shaped with culture and context’. Like for example how gender inequality causes people to express language shaped in a different way because of the reasons of gender stereotype.
Gender stereotype has become a main issue in India especially shown publically through advertisements. Generally all the advertisements include woman in a very disciplined field like being a cook, nurse, doctor or even a teacher and men in more ‘complex’ and multiple fields like being an astronaut or pilot anything else and by doing this they try to raise profits for their company. It’s unfair how woman are seen as people who have to do their work from a very small sector and are seen to do work which is more related