PERCEPTION OF CONSUMERS TOWARDS TAPAL TEA By M.Yasir Hassan MANAGEMENT SCIENCE PROJECT Iqra University Islamabad Campus Fall 2011 ACKNOWLEDGEMENT All praises for almighty Allah to let us accomplish this final project. We would like to express a genuine gratefulness to our instructor Mr. Hammad Bashir for his knowledge‚ instructions and support in making this project. Also‚ we would likely be grateful to our classmates
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A1. Budgetary items that raise concern in the budget planning Competition Bikes has over budgeted/predicted for 3510 bikes to sell when only about 3400 sold with 4000 sold the year before. Since many of the sponsors have pulled funding from riders and the riders are the actual business and revenue they will have a tough time selling the merchandise they have predicted. The economic hardship will make this budget too high. They will need to lower the expected sales so they do not have a surplus
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Dirt Bikes USA Running Case Study Bryan Gaine Melissa Kelly Brad Michels Erica Riley Table of Contents Management Analysis of a Business .....................................................................................4 Analyzing Financial Performance..........................................................................................5 Competitive Analysis .............................................................................................................7 Analyzing the Total
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Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137‚ Marketing Year 2009-10 K J Somaiya Institute of Management Studies & Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR‚ Mumbai K J Somaiya Institute of Management Studies & Research
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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REGARDING THE SALE PROMOTION TECHNIQUE OF HERO MOTO CORP SUBMITTED BY : BHOPINDER KUMAR Introduction Hero MotoCorp (BSE: 500182‚ NSE: HEROMOTOCO) formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010
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3.4. INFLUENCE OF CONSUMER’S ATTITUDE ON PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS To analyze the influence of consumer’s attitude on purchase behaviour towards green products‚ the multiple regression analysis has been used and the results are presented in Table-4. Table-4. Influence of Consumer’s Attitude on Purchase Behaviour towards Green Products Consumer’s Attitude Regression Coefficients t-value Sig Constant 33.708** 19.019 .000 I like the idea of green products (X1) .361 1.490 .137 I am
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Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your sex a. Male b. Female 3. Your age a. Less than 18 years b. 18 - 35 years c. 35 - 55 years d. 55 - 75 years e. more than 75 years\ 4. Who are you? a. Pupil b. Student c. Working people d. Bussiness man e. jobless f. pensioner 5. What do you know about Samsung mobile phones? a. I heard something b. I do not interested in it c. I know everything
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integration and learning of the basic concepts of business in a real life context:. You will get hands on experience at making critical price‚ marketing‚ operations‚ product development‚ and financial decisions. Your team will take over an existing Bike Company starting as Brand Managers‚ but the Company President has announced their intention to retire in 3 years time. Your team has been selected as their successor so over the next few years will be gradually given more control over the company‚
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produce enough bikes for a 1.0 rating. * Should refer to perceptual map and hit segment centres so we satisfy consumer demand. This is possible through development of specs. * Market research should be used to satisfy consumer needs. Ie: high quality for road bikes‚ low price for youth bikes and mountain bikes are in the middle and need balance of both. * We should continue advertising and branding at high levels to drive consumer demand. Ie: advertise on TV for youth bikes and spend on
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