Texts need audiences in order to realise their potential for meaning. So a text does not have a single meaning but rather a range of possibilities which are defined by both the text and by its audiences. The meaning is not in the text‚ but in the reading. (Hart 1991‚ 60) Andrew Hart is among many writers‚ theorists and researchers who identify and value the existence of the audience in relation to the media. At the most basic level‚ audiences are vital in communication. It is for the audience that
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Target Audience Profile My target audience are young women from 17 to 25‚ who want to have or already have a sophisticated and classy style without being able to pay for Chanel‚ Louis Vuitton‚ Gucci‚ Prada‚ Burberry or Dior. It concentrates on providing this style with not much money and it also centres on natural cosmetics‚ as well as more extravagant makeup styles for nights out. They are mostly unemployed and full-time educated or part- time employed and part- time educated‚ because they
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Jones Policy Speech The media has a negative influence on body image‚ specifically eating disorders Introduction (Attention Getter) 8 out 10 women who answered a People magazine survey said that images of women on television make them feel unattractive and insecure. After viewing images of female fashion models‚ 70 of women felt more depressed and angrier than they did before seeing the images. As the National Eating Disorders Association website clearly shows‚ the media has a tremendous influence
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Venus and Mars Communicating Differently within the Same Space Bartender83 Student #: ****** November 15‚ 2011 “The ways that males and females characteristically use nonverbal cues helps them develop their distinct gendered identities (Gamble & Gamble‚ 2003‚ p. 96).” One can see that males and females communicate differently. We base our understanding of our environment on past experiences‚ knowledge‚ perception‚ and reasoning. However‚ it is important for males and females to be
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Language Features of News Media Texts Language Features Example Language Features Example Noun groups: Note how word choice may affect meaning‚ particularly the role of strong adjectives. The devastated owners of a local takeaway store were shocked to find their shop totally destroyed after a brazen gang of thieves ram raided their business late last night. How do the adjectives ‘devastated’ and ‘brazen’ affect meaning? Modality Among other things‚ modality expresses degrees of probability or certainty
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How to determine your audience Audience analysis is crucial to understanding how communication needs to be approached. Communication is dynamic process of understanding and sharing meaning. For it to be dynamic and shared and understood‚ communication should be tailored based on the audience social‚ economics‚ demographic traits. Success of your communication depends on the understanding of your audience and what their needs and interest are. “To be an effective writer‚ you must use language
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Media Texts “All Media Texts Tell a Story” In most broadcast programs‚ language is primarily used to tell the story‚ whether it is to promote a product or gain a job promotion‚ to make one laugh or cry‚ to ask for forgiveness or convict a criminal‚ to get married or divorced‚ to convince our children to do one thing versus another. We don’t need to get stuck in any particular story. That’s where Cowen gets it wrong‚ or even right; He presents a list of types of stories that is mixed up and incomplete
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Course: | BA PR | | | Student ID: | 02/00606/09259 | | | Lecturer: | MS VICORIA BBOSSA | | | Module: | AUDIENCE ANALYSIS AND MEDIA RESEARCH | | | Module Code: | PR 211 | | | Assignment Number: | 1 | | | Date Issued: | 20/02/2013 | | | Due Date: | 06/03/2013 | | | Assignment Brief: | Differentiate between Audience Analysis and Media Research with clear examples relating to the United Against Malaria campaign | | | | Guide to Students | | 1
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Running head: AUDIENCE ANALYSIS Audience Analysis Audience Analysis When giving a sales presentation in a meeting‚ I would need to analyze my audience to best begin my approach for a successful and informative presentation. Using audience analysis I would need to determine who my audience is‚ how will I communicate with them‚ what shall I consider given the diversity of the audience‚ and how will I ensure my message is effective? The characteristics I would have to consider when giving
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Money is the largest deciding factor between media products and their audiences. Without money‚ media products would cease to exist as the whole point of media is to gain a profit by making money off their audience. Advertisement is the main form of income for media products and there is a direct relationship between advertisers and the audience. The larger the audience‚ the more advertisers are willing to spend to place their advertisement there. This is due to the fact that advertisers will
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