Did you concern about the drinking water of your family? Do you really believe your drinking water is SAFE? Soil & Dirt Heavy Metal Agriculture Toxic Rust Lime 泥沙&杂质 重金属铅 水中有机物 铁锈 石灰 Do you ever think where does the home tap water come from? Acid Rain 酸雨 Factory Excrement 工场排泄物 Farm chemical 农药 Household waste 人造废物 Rubish 垃圾 Environment Polluted 环境污染 Potential Contamination Sources 潜在污染源 Chlorine treatment by municipalities 添加氯站 Potential Contamination
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Amway expands into China The background China is on the verge of surpassing all known growth records. To begin with‚ far from being a slowly emerging economic force‚ it is already the world’s third largest economy trailing only USA and Japan but not for much longer. By the year 2015 it could be the world’s largest. But of course the size of the economy does not equate to standard of living. Within china itself‚ the major growth is taking place in the coastal regions where roughly one quarter of
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Tutorial PHP by www.w3schools.com Organized by Nur Dwi Muryanto‚ 2009 PHP Tutorial PHP Tutorial PHP is a powerful server-side scripting language for creating dynamic and interactive websites. PHP is the widely-used‚ free‚ and efficient alternative to competitors such as Microsoft ’s ASP. PHP is perfectly suited for Web development and can be embedded directly into the HTML code. The PHP syntax is very similar to Perl and C. PHP is often used together with Apache (web server) on various operating
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The selection of segmentation method and a doctor’s diagnosis are similar in that they both use a process of elimination to narrow down the field to find the correct product for the customer‚ or diagnosis for a patient. The doctor begins with a series of questions‚ and basic testing to “start segmenting the market”‚ once the doctor has a better understanding of the possible ailments‚ the “product mix” is identified and she is able serve the customer/diagnose the problem. A general doctor begins
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Place in the Marketing Mix refers to two key areas : - 1. Marketing Channels 2.Physical Distribution & Logistics A marketing channel - Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): For example‚ mailorder books / records‚ direct flight bookings‚ internet sales and bookings. One stage channel: Many FMCGs fall into this category‚ for example‚ branded food stuffs‚ clothing‚ DIY products
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Amway in China: A Case of Corporate and Brand Reputation[1] With the turbulent regulatory environment for the direct selling industry in China‚ the November 2005 announcement that Amway China Co. Ltd (ACCL) had over $2 billion in sales for the second consecutive year is significant for the multilevel direct selling giant‚ Amway Corporation. China remains the leading market of their worldwide operations even though direct selling was banned in 1998. Their success can be attributed to responses
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A Comparative Study of Nivea‚ Amway and CavinKare with regard to Sales and Distribution Strategy – An Action Plan Version 0.0 [Date published] Presented by: Action Plan This includes the plan of action proposed after the discussion among team member to tackle the ‘A Comparative Study of Nivea‚ Amway and CavinKare with regard to Sales and Distribution Strategy’ Plan Overview Brands Studied: Nivea‚ Amway Industry: Fast Moving Consumer Goods Segment: Body/Skin Care
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Please change all “P&S Printer” to print model number. MARKETING MIX STRATEGIES Product Samsung has decided that it is time for a new shopping product to be released into the market. Hence‚ Samsung has come up with the Punch & Staple Printer (P&S Printer). The P&S Printer is a all-in-one printer that prints‚ punches holes and staples your work for you. Goods-Services Continuum It is important for Samsung to keep new and old consumers satisfied all the time. So‚ Samsung has to constantly
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
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