Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS‚ CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations PART III – CUSTOMER RELATIONS
Premium Customer relationship management Marketing Public relations
Introduction Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. The purpose of customer relationship management is to extend the management‚ and improve the competition capability of the enterprises. The Real estate sector is rapidly growing. Forward-thinking
Premium Customer relationship management Customer service Subprime mortgage crisis
CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
Premium Customer relationship management Customer service Bank
found. Figure 1 ACSI MODEL 5 Figure 2 - Kano Model 9 Chosen Topic The broad topic covered in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research
Premium Customer Customer satisfaction Service
Service Quality Group Project 1. What are the main factors that contributed to Banyan Tree’s success? Great experience & expertise of founder Extensive travel experiences‚ sharp observation and superior foresight of Ho Kwon Ping‚ founder of Banyan Tree‚ inspired him to bridge the price gap in the hotel industry. Ho foresees that the 21st century will be followed by a greater Asian demand for the industry‚ therefore he created a brand that Asians will like‚ with a strong Asian culture
Premium Marketing Brand Customer service
PUTTING THE SERVICE – PROFIT CHAIN TO WORK Group - 5 Introduction: Factors that drives profitability Investment in people Leadership Vision – Patina of spirituality‚ importance of mundane Profitability Technology supporting frontline workers Successful service companies: Banc One‚ Intuit‚ Southwest Airlines‚ Service Master‚ USAA‚ Taco Bell‚ and MCI Compensation linked to performance Recruiting and training practices The Service - Profit Chain • Establishes relationships
Premium Southwest Airlines Customer service Insurance
TAJ VIVANTA – SEAGULL Restaurant Service Quality is an important aspect for achieving success in the restaurant business. Service Blueprinting is a method used to apply and improve the service system. The process of blueprint is a necessary tool such that the restaurant can view the entire process of operation between the customer and the providers. The project aims to examine and draw out the service blue print of “Sea-Gull Restaurant‚ Taj” located on ECR‚ based on our observation and interaction
Premium Customer service Feedback Food
strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring new customers is considerably
Premium Marketing Customer service Business
Case 06-12 Outsourcing Services‚ Inc. Outsourcing Services‚ Inc. (OSI)‚ a SEC registrant‚ provides a variety of EDP and payroll processing services to third parties. OSI recently has introduced a new service line to provide product help-line support services through customer service representatives (CSRs) who are employees of OSI. On January 1‚ 2004‚ OSI entered into a service contract with Company X. Pursuant to the terms of the contract‚ OSI’s CSRs will provide technical support for Company X’s
Premium Contract Customer service Revenue recognition
CUSTOMER DATA In the term of customer data‚ technology now day give a big role to evaluate the concepts by the overall to moving ownership of the customer when they are away from the individual departments and different it at the enterprise level. In the customer relationship management concept‚ individual that in the each department has responsible for the customer. The success factor for Customer Relationship Management (CRM) is by deploying technology that provides various levels of data access
Premium Customer relationship management Marketing Customer service