Moosejaw is an outdoor apparel company that has been utilizing customer reviews in a unique way to make their brand stay out‚ and give them an edge over more stuffy companies like LL Bean and REI. Part of their marketing strategy is to create weird and often funny reviews and product descriptions‚ that show the customer that they don’t take themselves to seriously. (Sprung) Here’s an example found on their website http://www.moosejaw.com : “I bought this pullover for my girlfriend who
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active change planned change unanticipated change 3. Well-planned and executed marketing research should produce __________. (Points: 3) new marketing strategies action plans for management to implement a set of alternative decisions for management pertinent information 4. A written statement that describes the marketing problem‚ the purpose of the study‚ and the research methodology to be used is known as a __________. (Points:
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Question 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product‚ the actual product‚ and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical
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PLEASE do not share with too many people‚ I took this down for my group and am allowing only a FEW others to see this. QUESTIONS Lecture 4 1. The major actors in the organization’s microenvironment are: 1. the company‚ state government‚ competitors and customers‚ 2. the company‚ competitors ‚ customers and intermediaries (correct) 3. the company‚ competitors‚ state government‚ customers‚ and media 4. the company‚ competitors‚ customers and media. 1. Demography
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Question 1 1. The four components of the promotional mix are: personal selling‚ advertising‚ publicity and the web True False 5 points Question 2 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points Question 3 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points Question 4 1. When considering the
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answers the question. ____ 1. An interactive‚ flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system ____ 2. The function of _____ is to address "what if" questions. It entails planning‚ collecting‚ and analyzing data relevant to marketing decision making
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segmenting markets. Give examples of how these benefits may be realize. The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing‚ the seller mass produces‚ mass distributes and mass promotes one product to all buyers. At one time‚ Sony product only one type of television for the whole market‚ thus create hard selling. Product-variety marketing‚ the seller produces two or more products that have different features‚ styles‚ quality‚ sizes and so on
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customer relationships. a. Management b. Control c. Marketing d. Human Resources D5. The two fold goal of marketing is to attract new customers by promising superior value and to _____. a. keep and grow current customers by delivering satisfaction b. keep and grow current customers by delivering competitive pricing c. keep and grow current customers by delivering friendly service d. all of the above C6. Marketing is more than _____ and advertising. a. distribution b
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Question 1 Motor vehicles in Malaysia are increasing rapidly nowadays. Almost every household have at least 2 cars and a motorcycle. It shows that Malaysians lifestyle also increasing. But from 1980 till 2010‚ the statistics of motor vehicle theft are increasing. Statistics shows that it increased year by year. The graph shows that from year 1980 till year 1995‚ the number of cases is still maintained. But‚ starting from that year till 2010 increased rapidly. The green line that indicates all
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Humor has constantly played an central role in the art of writing. It is a helpful feature that should always be used to write a novel like Candide. The novel Candide is written by Voltaire were he uses humorous style . Voltaire’s disapproval would have been extremely sharp if he had not spread it with little of some of his humor. He always used humor to make people enjoy better his novels. Voltaire‚ mostly protected a sour candy with a small coat of sweet in order to make it easier to consume.
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