"Line extension nike" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    Product Line Extension

    • 417 Words
    • 2 Pages

    A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range

    Premium Marketing Brand management Product management

    • 417 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Line Extensions

    • 2834 Words
    • 9 Pages

    Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of

    Premium Brand Branding Brand management

    • 2834 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Matt Junk January 16‚ 2015 Nike’s Brand Extensions Stephen Grothe‚ Instructor Consumer Behavior Upper Iowa University Introduction Brand extension is defined as “the practice of using a well-known brand name to promote new products or services in unrelated fields” (Collins English Dictionary‚ 2015). Nike was once a startup company that only manufactured and distributed shoes after Phil Knight founded the company in 1964. Since Nike was founded in 1964‚ their brand has extended from

    Premium Trademark Branding Nike, Inc.

    • 897 Words
    • 3 Pages
    Good Essays
  • Best Essays

    The Law of Line Extension

    • 1848 Words
    • 8 Pages

    The Law of Line Extension Definition The Law of Line Extension has been created with the belief that a company should not overextend themselves to the point that they want to encompass an entire market of many different products at the cost of losing their market share. Many companies are able to rise to the top of their market to become first in class for their product. There are times when a product or the company that has created and established a first in class product begins to achieve a

    Premium Marketing

    • 1848 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    about ninety percent were introduced as line extensions. About five percent were introduced as brand extensions and only fewer than five percent were introduced with a new brand name. Despite the popular use of line extensions in practice‚ relatively little academic research has focused on consumers’ responses to line extensions. Line extension and brand extension are two different things where it address the marketing of commercial goods where brand extension refers to the recognized product or company

    Premium Product management Branding

    • 447 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company "exists to benefit and refresh everyone it touches (The Coca-Cola Company 1‚ p. 1)." To achieve this goal‚ Coke continually brings to market new products that address consumer interests‚ emphasizing both quality of products and emerging nutritional and taste features. To that end‚ Coca-Cola will introduce Coke Bubbler‚ a flavored tea-based beverage containing small "bubbles" or spheres of tapioca- or gelatin-based semi-solid

    Premium Coca-Cola Soft drink Caffeine

    • 1221 Words
    • 5 Pages
    Best Essays
  • Satisfactory Essays

    Rose M. Year: 5th Year Date of Submission: August 7‚ 2013 CASE PROPER I. Objective * To be more competitive in the market * To open all possible opportunities for the company a. Expand and innovate their product lines b. Increase market share and increase loyal customers II. Statement of the Problem * Operational issues such as high labor cost‚ high inventory and longer lead times. * Acquisition of Reebok (third largest)by Adidas (second

    Premium Athletic shoe Marketing Shoe

    • 582 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    countries such as the USA‚ Japan‚ New Zealand and Europe first in line. Today‚ the product range available extends as far as 2200 lines in Australia‚ 1300 lines in the US and many more in over 60 other countries. It is not unusual that the greatest distribution of Billabong products is to coastal destinations. However‚ countries locked by land are given the opportunity to live the Billabong experience with products available on-line and in assorted stores around the world. 1.4 PRICE RANGE Billabong

    Premium Marketing Advertising Brand

    • 4275 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Horlicks Brand Image

    • 361 Words
    • 2 Pages

    7. Legitimacy? 8. What are the signs which make the brand 9. Recognizable? BRAND IDENTITY PRISM [pic] Horlicks Brand Extension • Product line extension without sub-brand • Extension with sub-brand. • Extending the brand to related categories Reasons for successful brand extensio • Fit between parent brand and brand extension. • Parent brand conviction and parent’s brand experience. • Retailer experience. [pic] Why Horlicks is so successful

    Premium Brand management First-mover advantage Marketing

    • 361 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Kraft Foods

    • 477 Words
    • 2 Pages

    strategies for Kraft. This case was developed for use in undergraduate and graduate strategic management courses. The case may also be utilized in graduate marketing policies courses to discuss marketing strategies of product line extensions versus development of new product lines. Case Synopsis Kraft Foods was the second largest food and beverage manufacturer in the world in 2004‚ but growth had stalled. In October 2004‚ Kraft posted a fifth consecutive quarterly profit decline. Kraft CEO Deromedi

    Premium Marketing Kraft Foods Nebraska

    • 477 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50