What do you think of when you hear “Enterprise Rent-A-Car”? Do you think of “We’ll pick you up”—the catchphrase that reflects the company’s willingness to come to your door when your car’s in the shop or you’re ready to take a trip? You probably don’t think “largest rental car company in the United States” or “hires more college grads than any other company.” Both of those descriptions are true‚ however. The company started in St. Louis when Jack Taylor opened a tiny auto-leasing business and named
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German Car Rental Industry | 21510 - Global Context of Management (Due: 07 May 2012) | Melissa Townsend 11245216 | TABLE OF CONTENTS Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 | ------------------------------------------------- ------------------------------------------------- Executive Summary -------------------------------------------------
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Car Rental Services Table of Contents S.no Description Page Introduction 3 1.0 Executive Summary 4 2.0 Business Description 5 2.1 Business plan 5 2.2 Long term goals of the company 5 2.3 Starting plan & Expenses 5 2.4 Company strength &Uniqueness of service 7/8 2.5 Potential of the business 8 3.0 Marketing Plan 9 3.1 Marketing segments & Target segments 9 3.2 Market needs 10 3.3 Competition 10 3.4 Promotion & Advertising strategy 11 3.5 Pricing Strategy 11 3.6 Marketing Budget 12
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. .. 2. Booking . .. 3. Car... 4. Car History ... 6. Customer History . .. Introduction I. Purpose This project is designed so as to be used by Car Rental Company specializing in renting cars to customers. It is an online system through which customers can view available cars‚ register and book car. Owner of company have records of its car and driver. A customer will
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Request for car rental | Reservation call | Customer | Reserve vehicle | Vehicle availability status | Passengers | Pickup vehicle | Pickup date | Customer | Pickup vehicle | Car rental system update | Staff | Vehicle return | Due date for rental | Customer | Vehicle return | Car rental system update | Staff | Generate Bill | Vehicle Return | Operator | Bill | Update System | Customer | Payment Mode | Billing | Customer | Payment | Update System | Officer | Vehicle Rental Use Case Diagram
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2007‚ the rent a car industry has been booming since the financial crisis had hit the world. Peoples’ buying power drastically went down as they could not afford to pay the huge sum of money to car dealers. After 2007‚ banks refused to give loans to the general public as they were in no position to. In the Middle East owning a car has become more of a necessity than just a luxury as people cannot do their house hold jobs without it‚ and even small businesses cannot operate without a car. However‚ the
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Company Description: Enterprise Rent a car is a multibillion dollar industry leader in the car rental business. The company was founded in 1957 and generates annual revenue of 10.1 billion with over 900‚000 cars in its fleet and with the help of 66‚000 employees. The company was build on the idea that the biggest ideas are the simplest and should be customer focused. “Take care of your customers and your employees first and growth and profits will follow” (Jack Taylor‚ founder of Enterprise)1
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The rental car industries as well as other industries within the travel market are challenged with developing a pricing strategy that will maximize profits for the firm. In our analysis of three firms‚ Hertz‚ Avis and Budget‚ our team used qualitative and quantitative methods to develop an understanding of their pricing strategies. We wanted to determine which company has the best overall pricing strategy. Furthermore‚ these methods helped us develop recommendations involving segmentation and brand
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Rental Car Agreements and Feasibility Study Fort Lauderdale-Hollywood International Airport 1999 through mid-2001‚ Leigh Fisher Associates assisted the Broward County Aviation Department (BCAD) in planning a new consolidated rental car facility at Fort LauderdaleHollywood International Airport and negotiating agreements with the rental car companies for periods before and after the new facility is built. Leigh Fisher Associates also prepared a feasibility study for bonds sold in June 2001 to finance
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Overview Report of Car Rental Industry in USA Table of Contents Executive Summary 3 Introduction 4 Current Overview of Industry 4 Political‚ Economical‚ Social-Cultural‚ Technological‚ Legal and Environmental (PESTLE Analysis) 5 Political 5 Economical 5 Social –Cultural 5 Technological 6 Legal 6 Environmental 6 Porters 5 Forces Model 7 Threat of Substitutes 7 Bargaining Power of Suppliers 7 Competitive Rivalry 7 Bargaining Power of Buyers 7 New Entrants 8 Conclusion
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