Business Plan Executive Summary Prepared for: Potential Investors Prepared by: Brown, Skylar; Sherman, Sean; Song, Chhapon Mina; Sun, Jueiya Date: 12-02-11
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Proposal: Dunkin’ Donuts Franchising
Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the world – 6,772 in the 35 United States, and 2,988 in 30 countries.
Dunkin’ Donuts is now opening the 2012 market in Texas. With the big name of Dunkin’ Donuts and an exciting market opportunity, our team consisting of 4 people with different areas of expertise is proposing a plan to be Dunkin’ Donuts franchisee in Houston, Texas.
Located near downtown Houston, Dunkin’ Donuts will be an easy-to-access restaurant where commuters can stop by to grab a quick breakfast or coffee. Being close to University of Houston and Texas Southern University is a plus because students can easily come and get food from us. Dunkin’ Donuts will also provide customers with a really friendly restaurant environment. We will have a small play area in the restaurant for kids to play while the adults are waiting or ordering food. Dunkin’ Donuts will be the only restaurant which provide customers with exceptional services in town.
The 100 capacity Dunkin’ Donuts will have a very hygiene and comfortable seating areas for the customers to hang around. Customers can also do drive-thru when they are in a hurry. Dunkin’ Donuts drive-thru will be easily accessed. The parking space outside of the restaurant is also fairly big for customers to park their cars